7 Christmas Promotional Ideas To Make This Holiday Season Memorable

Christmas Promotional Ideas

The Christmas season offers exciting opportunities for businesses. This is the time when your target audience is in a mood to spend well. But to ensure they invest in your products or services, you should first grab their attention. Unfortunately, many competitors will be vying for their attention as well.

It’s important that you stand out by using clever Christmas promotional ideas. Let’s look at some marketing tips that will make this Christmas a memorable one for your business.

1. Use a “Buy 1, Get 1” Promotion

Christmas symbolizes the spirit of giving. Provide your target audience with an opportunity to gain an extra something from your products or services. If you own a store, use a “Buy 1, Get 1” offer to ensure that more products disappear from the shelves. If you offer services, provide them with something similar to ensure that your services become sought after in town. A major highlight of the “Buy One, Get 1” offer is the goodwill you gain.

2. Update your website to reflect the Chrismassy mood

Your website is your ambassador online. Use popular icons such as a Xmas tree, Santa Claus and other decorations to give your website a festive feel. You could keep this look for the entire month of December. It provides site visitors with a feel-good experience when they visit your website.

3. Offer a gift card with every purchase

A gift card is a popular way to hook your audience’s interest. They help to attract new customers, boost brand awareness and improve sales.

4. Throw a party

A Christmas party will do a great job of bringing old and new customers together. Plan a great party where delicious food and drink is available in abundance. A memorable party will ensure that attendees remember your brand for years!

5. Run a Christmas-themed email campaign

Email campaigns are still quite popular. Design a creative emailer with Christmas-themed offers to divert attention to your brand. Make sure that the offers are attractive so that people sit up and take note of what you have to offer.

6. Add holiday keywords to your content

Pepper your websites and blogs with important holiday keywords. This will help online audiences reach you through search engines whenever they type in relevant Christmas keywords.

7. Launch contests

A contest will help recipients fall in love with your brand once again. What’s more, they will wait with anticipation for the results. You could invest in promotional technology items from our inventory as giveaways. Ensure that you give away the prizes on time!

We hope you found these tips useful. Christmas is only a month away – we recommend that you start planning right away. Get in touch with us if you need more marketing tips and we’ll gladly help you!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct . He works with the creative team to drive web- based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Twitter.