8 Ways To Repurpose Your Old Content

Repurpose Your Old Content

A lot of businesses have turned to repurposing content to gain an upper hand over competitors. Repurposed content can help businesses to:

  • Present older content in a new format: Some users prefer visual content to textual content. This has encouraged businesses to pick up earlier content and present it in the form of podcasts and infographics.
  • Ensure that older articles are not forgotten: Let’s make one thing clear – new content is being generated at a frantic pace online. This means that a lot of earlier content is being relegated to online graveyards. It’s important to give them a new lease of life to gain better ROI.
  • Make maximum use of earlier content: The more the merrier! Repurposing older content will allow your business to gain an advantage over competitors from a content marketing point of view.

Featured below are some content marketing tips that can help you repurpose content in the right manner.

1. Convert older blog posts into guides

If your blog has plenty of articles on a particular topic, then you could combine all of them into a new guide. For example, if you have written extensively on customer retention, then you could repackage them as “The Comprehensive Guide To Retain Customers”

Promote the new guide on your Homepage and people will definitely show interest.

2. Reuse PowerPoint presentations with SlideDeck

Your old presentations can still be useful. All you need to do is repurpose them into slide decks by using SlideShare. Edit the presentation if required, upload on SlideShare, and embed it on any of your prominent web pages. You’ll have a new and efficient content marketing tool without much effort.

3. Convert interviews into Expert Advice ebooks

A lot of websites have an Interviews section with useful industry insights. Repackaging those interviews into useful eBooks will find takers from the industry keen on such insights.

3. Transform existing visual content into Pinterest images

Upload pins featuring visually appealing images and gain a new audience. The pins can be used to divert quality referral traffic to your earlier blog posts, giving your brand access to a whole new audience.

4. Convert stats from presentations and reports into infographics

Have useful graphs and charts that can be a part of infographics? Don’t hesitate to convert them into useful infographics that can be widely shared by followers.

5. Share stats from old posts on Twitter

If your old articles have useful stats, then you should share them on Twitter with links back to the original posts. This way, the old articles get a new lease of life.

6. Share old posts on newsletters

Use newsletters to highlight older articles. A useful newsletter can put the focus on your popular blog articles, providing subscribers with a gentle nudge to head over to your site.

7. Create podcasts

Get somebody with a great voice to read out some of your engaging blog posts to create podcasts. Make sure that the tone is conversational and relaxed so that people are encouraged to listen to what you have to share.

So, use the power of your existing content to drive your brand forward. Get in touch with us if you need more marketing tips to inch ahead of the competition. All the best!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web- based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.