Top 5 Trends in the Promotional Products Industry for 2019

promotional products industry trends

It has been an amazing year for the promotional products industry. According to sales data submitted by PPAI, there has been a 5.9% increase as compared to last year. For the streak to continue in 2019, organizations need to invest in trending products and keep up with the latest industry practices.

It is vital to know that the products that are considered trending this year may not be popular next year. This is because of constantly shifting consumer behavior and preferences. Let’s take the example of fidget spinners. Back in 2017, they were great for trade shows and B2B marketing. However, they soon went out of trend.  Businesses, therefore, need to spot and capitalize on high-trending products at the earliest.

Let’s look at some of the latest promotional industry trends so that you can stay ahead of the game and attract more customers!

Eco-friendly Products are on the Rise

Consumers have been moving on to eco-friendly products that are not only biodegradable but are also manufactured sustainably. According to an ASI impressions study, nearly 65% of end-buyers say they prefer to keep promo products that are environment-friendly.

By incorporating natural and eco-friendly products to improve your marketing strategy, your brand will become increasingly popular among consumers. Some great eco-friendly promotional items include recycled notebooks and journals, recyclable water bottles, and organic canvas tote bags.

Wireless will Continue to be In

A trend from 2018 that will continue into 2019 is promotional tech products that are wireless. With Apple eliminating the earphone plug on the iPhones, it is clear that the future is becoming increasingly wireless! Items such as wireless earphones and headphones are lightweight and portable, but most importantly they are a great way to show off your brand’s logo with a digital imprint. 

Unique Colors will Give Better Results

Promotional products with unique colors, textures, and patterns are a great way to make your brand stand out. Not only are these products aesthetically pleasing, but they will also attract more customers. Since purple was the color of 2018, we have listed a few color predictions for 2019.

Colors like bright corals, lavender, electric blue, and cherry red could work perfectly for promotional luggage tags, tote bags, satchels, pens, or outdoor gear. When it comes to textures, we believe leather, matte, wood-grain, and smooth metallic textures could dominate. 

Millennials are Where the Market is

It’s no secret that millennials aged between 18-34 are a hugely sought-after market segment. Businesses that understand this early on will have a massive advantage in influencing the market.  What’s more, over one-in-three of the American labor force (35%) are millennials, according to a study conducted by  Pew Research Center.

In order to understand the millennial market better, organizations are now relying on their millennial employees. That’s because they can understand and relate to their fellow millennial customers and help analyze their buying decisions.

Sports & Fitness Items will Become More Popular

According to Statista, there are over 38.5 thousand fitness and health clubs located in the United States with 55 million members. The number of gyms and fitness facilities is a testament to the popularity of the fitness industry.

Brands that appeal to the growing population of sports and fitness enthusiasts are bound to stand out. Items such as sports bottles, stress balls, armband phone cases, towels, caps, and golf accessories are ideal giveaways. Duffel bags, yoga mats with carrying cases, and cinch bags are also trending items in the sports and fitness sector right now.

It’s always interesting to see what new trends for promotional products will emerge from year to year.  2019 will see promotional items that are sustainable, well-designed, well-thought and visually appealing. We hope these insights on the promotional products trends for 2019 will help you achieve your marketing goals.

If you are on the lookout for trending promotional products for your business, then get in touch with us and we will provide you with the latest giveaway products for your brand to stand out.

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web- based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.