8 Video Marketing Tips For Your Next Marketing Campaign!

video marketing

A lot of marketers rely on video marketing to gain their share of web traffic. A well-received video can offer thousands of shares and likes on social media, providing your business with invaluable visibility!

Many businesses are bitten by the video marketing craze but they are not able to make use of its full potential. The reason for this is simple, most videos created by marketers are low on visual appeal and content, which in turn can fail to connect with the intended audience. It’s important to sit with your team and come up with a video that will have widespread marketing and emotional impact!

Featured below are 8 video marketing tips that can help you embark on a successful video marketing campaign!

1. Tell a story

People love stories! Your video should share an interesting anecdote that can connect with viewers. Telling the story in a funny or heartwarming way and connecting your brand to it will help you come up with a successful marketing video.

2. The intro should pack a lot of punch

A lot of viewers will move away if your video doesn’t have an intro that can hold their attention. An exciting intro will ensure they are motivated enough to learn more about your message.

3. Use a catchy title

A catchy title will ensure that a lot of people are interested in viewing your video. It will serve as the initial catalyst for people to click on your video!

4. Don’t be afraid to take risks!

Your messaging can be bold as long as it isn’t controversial. Don’t hesitate to adopt a slightly naughty/fun tone or take up a topic that needs public attention to show that you are a brand that cares about what happens around you!

5. Use catchy music

Music plays a big role in a video’s success. Add a mesmerizing tune so that viewers fall in love with the atmosphere presented in your video!

6. Keep the video short

Ideally, your video should be anything from 30 to  90 seconds; this will ensure that viewers can spare the time to watch it. A video with a long duration is a major turn-off and won’t be clicked by the viewer.

7. Add a URL

It’s a good idea to add your primary website’s URL to the video. This will ensure that you are able to gain long-lasting exposure and quality traffic from the video.  

8. Add a Call-to-Action

What do you want viewers to do after watching your video? Do you want them to sign up for a service? Or get in touch with you through call/email? Specify your goal in a non-aggressive manner and encourage them to perform the Call-to-Action!

We recommend you use this article as a platform to come up with video marketing ideas that can do your brand a world of good. Place an order for our range of giveaways or get in touch with us for marketing tips that will help your brand leap ahead of competitors. We look forward to hearing from your soon!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web- based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.