March 8th ranks among the most significant days for women globally; International Women’s Day (IWD) is held on this day every year. The goal of this observance is to highlight the social, cultural, political, and economic breakthroughs women have achieved worldwide. IMD also focuses on reinforcing the important message of implementing gender parity in society.
Many businesses across the United States strongly believe that IWD offers the right marketing exposure for building brands. This holiday gives the opportunity to connect with female customers and employees, helping them feel valued and recognized. Have you ever launched a marketing campaign focused on International Women’s Day? If your answer is no, it’s high time you did! Featured below are five facts about this exceptional day to help you feel more connected with the occasion.
1. IWD has a history that dates back more than 100 years!
IWD was first observed as National Women’s Day on February 28th, 1909. The observance was after a declaration by the Socialist Party of America. The next year, at the International Conference of Working Women in Copenhagen, Clara Zetkin, a leader of Germany’s Social Democratic Party, suggested observing International Women’s Day annually in every country across the world. Her proposal received widespread approval at the event and International Women’s Day was born.
2. Did you know that several countries observe IWD as an official holiday?
Yes, you heard right! At least 30 countries, including Cuba, China, Nepal, Vietnam and Ukraine have declared a day off for International Women’s Day. This provides a new perspective on how revered this day is at an international stage.
3. IWD has its own unique drawing every year!
For the past couple of years, Google has been helping spread word about International Women’s Day with colorful artwork. The logo change to women-oriented themes on the world’s biggest search engine’s homepage has certainly helped IWD’s cause.
4. IWD has a cousin – IMD!
Similar to International Women’s Day, International Men’s Day (IMD) is celebrated every year on November 19th. The only difference is that IWD is hugely popular and celebrated with fanfare across the world, unlike IMD which seldom sees any activity.
5. #PressforProgress is IWD’s theme for 2018
We live in an era that is powered by movements such as #MeToo and #TimesUp. There is no doubt that the world is going to see a stronger push for achieving gender unity. This year’s theme has a vibrant call-to-action to ensure that the progress made for gender parity in 2017 is not lost. The theme #PressforProgress will help to motivate office-goers, family members, students, and friends to become more gender inclusive.
We suggest you launch a campaign in time for International Women’s Day this year. It will provide you with a positive marketing lesson that serves your brand for years. You can also get in touch with us for marketing tips that take your brand to newer heights!