Promotional bags are the third-most distributed promotional item. They are popular not only among businesses for their brand visibility but also among consumers for their functionality and style quotient. In fact, they are reported to be the most frequently used wearables.
According to a 2016 ASI impressions study, 50% of U.S. consumers own a trade show bag and 87% retain these giveaways because they find them useful. This means that if you invest in an attractive promotional bag or tote, it can help you increase your brand’s reach and boost your brand awareness efforts.
So, if you’re looking for a giveaway, here are a few reasons why promotional bags or totes are great options:
1. They Provide Tremendous Visibility
When a recipient uses a promotional bag, they carry it with them wherever they go. This means that your brand and message will be seen by the recipient’s family, friends, coworkers, and anyone who passes by. Moreover, bags are used as often as 9 times a month, leading to 5,700 impressions over one year!
One might argue that the same can be said for promotional t-shirts or other apparel. However, t-shirts can get covered with scarfs, jackets or hoodies, reducing the logo visibility. Bags, on the other hand, cannot be covered and hence, they spread brand awareness without any obstructions.
2. They Offer Value for Your Marketing Dollars
In addition to being popular, promotional bags are economical as well. Totes made of canvas are inexpensive, allowing you to order more promotional giveaways without increasing your budget. And the more you order, the more economical the price per unit becomes.
What’s more, the cost per impression (CPI) for a promotional bag is one-tenth of a cent–which is the lowest for any promo product (except writing instruments, which also offer the same CPI) in the U.S.
3. They Are Environment-Friendly
When a brand gives away an eco-friendly promotional product, the recipient has a 42% higher favorable opinion of that brand. As you’re probably aware, plastic bags wreak havoc on the environment. So, when you use cotton totes and grocery bags for your promotions, you’re sending a message that your brand cares about the environment.
4. They Are Useful and Durable
An effective promotional product is one that the recipient would want to use. Reusable promotional bags are something that every household needs and uses regularly. A well-made bag can be used for years which helps you build a relationship with your customers. In addition, the recipient will associate the high quality of the bag with your brand and help them see you in a more favorable light.
5. They Are Excellent Trade Show Giveaways
If you’ve ever attended a trade show, you’d know that exhibitors hand out a lot of promotional items. The only problem with that is attendees only have two hands to carry all that free swag. This is where a promotional bag comes to the rescue.
You can give your promo items in a logoed bag or tote. This goodie bag will increase the perceived value of the products and help the visitors keep their hands free. Moreover, it will promote your brand wherever anyone who has your logoed bag goes.
Promotional bags and totes are brilliant marketing tools that can not only raise brand awareness but also help you promote your campaigns, causes, sales, and more. Promo Direct has a wide range of promotional bags to fit every budget. Feel free to reach out and we’ll help you find one that’s just right for your brand.