7 Tips To Launch A Successful Event

Some years ago, a company located in downtown Albuquerque hosted an event where a large group of business leaders were expected to make an appearance. Thousands of dollars were spent to give the setting a professional and dignified look. Another couple of thousand dollars was spent on offering the finest cuisine. A team of talented employees were trained and tasked with the responsibility of ensuring the event is successful. Unfortunately, the event was a major disaster. Very few people made an appearance and the company lost a lot of marketing dollars.

The management ordered an audit to understand what went wrong with the event. The findings were straightforward – not much planning went into organizing the event. Firstly, the event was held on a Monday, easily the busiest day of the week for most office-goers. Secondly, invites were sent out only a week in advance, offering potential attendees with little or no chance to plan their appearance.

Are you looking to launch a killer company event? Make sure you do the homework right! This article lists 7 tips to ensure that company events planning is no longer a headache!

  1. Jot down the primary objectives for launching the event

What is the purpose of the event? What is your vision for the company’s future after the event takes place? Are you trying to gain new leads, improve business relationships, or launch a new product? Plan your event in such a way that you gain exactly what you intended from it!

Don’t proceed further if you are not sure how the event will benefit your business! Understanding the event’s goal will help you prepare the right resources to ensure it is a success.

  1. Prepare a list of potential attendees and send out invites well in advance

It’s important to send invites to previous and current customers. Make sure you do this 1 or 2 months before the event so that they have an opportunity to plan their appearance. Also, make sure the event is scheduled during the second half of the day on a Friday or during the weekend. This will ensure that more people turn up.

  1. Implement smart and non-aggressive marketing tactics for the event

It’s important to generate significant hype and excitement for the event. This will ensure that people turn up in large numbers. Rely on the power of social media to get your message across. Apart from social media, use your primary website and online ads to highlight the event. Printing posters and flyers is a good idea – distribute them around town to ensure more people sit up and take notice.

  1. Choose a good location and setting

It’s important to choose an easily accessible location for the event. This will ensure that potential attendees don’t think twice before attending. Ideally, choose a hall that is close to a city’s important landmarks so that people quickly register the event in their minds!

  1. Spend well on quality food

Don’t underestimate the role played by food at events. Make sure that the finest food and drinks are available at all times during the event!

  1. Invest in economical giveaways

Make sure you spend well on event giveaways – this will ensure that attendees take home something they can remember the event by. At Promo Direct, we have a wide range of business gifts that can be used to impress attendees. Browse through our category of products to pick from the best!

  1. Do a review of how things went after the event is over

It’s important to evaluate an event’s success after it is over. This will provide you with many lessons on dos and don’ts that can be used to plan future events in a better fashion.

We hope the tips featured here provide your business with quality insights for the next event. Get in touch with us and we will work together to make your event a roaring success!

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jayden samuelson
Jayden Samuelson is an online marketing manager at Promo Direct. He is responsible for strategizing and executing all SEO and digital marketing plans for the company’s website. He is also a regular contributor to Promo Direct blog and several other sites. You can follow Jayden on Google+, Twitter and Facebook.