8 Ways Giveaways Can Help Small Businesses

business promo gifts

Small businesses often find it hard to gain the attention of the target audience. This is because there are plenty of well-set competitors who have won the trust of customers. It’s important for small businesses to do something unique that helps them stand apart from competition. This is possible only through a distinctive marketing program that helps to establish personal and long-term connections with employees and existing/prospective clients.

We are referring to business promotional items. They come in all shapes, sizes, and prices! Use them as the perfect way to impress your target audience! They are economical and easy to distribute as well. Featured below are some ways promo items can help small businesses.

1. As uniforms for employees

Employees can serve as willing and admirable advocates of your brand. Providing them with a uniform will ensure that your brand gets noticed around town whenever they travel to work! You could introduce the uniform as must-wear for a particular day or all week days. Employees will love the uniforms, especially if they look good and are made of comfortable material!

2. As freebies at trade shows

Promotional merchandise can do a great job of attracting the attention of visitors at trade shows. Count on them to gain exposure and positive goodwill for your brand. This, in turn, may transform into leads and sales. Just make sure that the freebies you give out are made of high quality material and offer maximum utility value.

3. As business gifts for customers

Show appreciation to customers with business gifts. A classy gift will help to retain customers for longer periods while ensuring that they openly recommend your brand to others!

4. As prizes for contests

People love taking part in contests! Come up with an exciting idea for a contest. The contest could focus on a product or season. It could be for your social media pages or a real-life one at the workplace. Ensure a lot of people participate and give away exciting prizes to the winners!

5. As tools for team-building exercises

Need to foster team spirit at the work place or club? Opt for giveaways that can help recipients feel important and part of a team. Using personalized giveaways imprinted with your company’s credentials will help employees feel special with a sense of belonging.

6. As marketing tools to introduce a new product/offering

Do you plan to launch a new product or offering? Channel the marketing power of giveaways to get your brand noticed! Distribute imprinted freebies at malls, stores and other popular hangouts to spread the word!

7. As promoters of awareness campaigns

Awareness campaigns often need a gentle push to get noticed. Many businesses take part in awareness campaign to gain the trust of the local community. Investing in handy giveaways such as wristbands and t-shirts will ensure that the message spreads far and wide in no time!

8. As deal-clinchers

It’s a good idea to use giveaways to clinch deals. A useful and economical pen or mug may convince clients that your company is worthy doing business with!

We hope the pointers mentioned in this email help you plan an effective marketing campaign. Get in touch with us for more marketing advice and insights on choosing the right giveaways.

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Jayden Samuelson
Jayden Samuelson is an online marketing manager at Promo Direct. He is responsible for strategizing and executing all SEO and digital marketing plans for the company’s website. He is also a regular contributor to Promo Direct blog and several other sites. You can follow Jayden on Google+, Twitter and Facebook