6 New Year’s Eve Promotion Ideas For Your Business

new year eve marketing

New Year’s Eve is a special moment for us all. First, it takes us on a nostalgic trip of the memorable (and not so memorable) moments of the year that just passed by. Secondly, it brings about feelings of anticipation and a hope that 2018 will be a better year than the previous one!

Many businesses focus their marketing campaigns around New Year’s Eve. They believe that this will help get the New Year off to a terrific start. And they are absolutely right – it’s the perfect time to launch a marketing campaign!

Here are some New Year’s Eve promotional ideas to help you get inspired:

1. Throw a New Year’s Eve party

Invite employees and customers along with their families for a party they won’t soon forget! Add delicious food, drinks, and games to the mix for a night that is high on entertainment value and brand visibility. A memorable party will ensure people associated with your brand won’t soon leave you!

2. Introduce a midnight sale

If you own an online business, it’s a great idea to introduce a midnight sale with amazing offers. This will help your brand gain quality sales while giving new customers a reason to buy online from you.

3. Launch new products or services

The first day of the year is the perfect time to launch a new product or service. Or maybe you want to give your website a new look. Replace the old with the new! Give your branding a new visual appeal and let customers see you in a whole new light!

4. Help people with their New Year’s Resolutions

Launch a campaign and invite customers to share their New Year’s resolutions. Introduce a judging panel that picks and decides the best resolutions. Announce 2 to 3 winners and make a pledge to support them in the pursuit of their resolutions. Of course, you will have to set an upper spending limit for each winner. Some examples of helping out with resolutions include paying for a gym membership or a rehabilitation program that helps smokers/alcoholics kick the habit.

5. Launch contests on social media

Hop online to learn about successful social media contests. Get inspired by the best contests and launch one of your own for New Year’s Eve. Announce prizes well in advance so that your post goes viral and gains a wide following! Make sure you give away prizes on time as well!

6. Distribute exciting freebies

Everybody loves receiving freebies, especially on New Year’s Eve. Give away exciting and useful promotional products to customers and employees. Get in touch with us if you need help choosing the right products!

We hope this article helps your business start 2018 with a bang! Give us a call at 1-800-748-6150 or send an email to info@promodirect to learn more about what we have in store for 2018!

Facebook Comments
Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.