All You Need To Know About Dye Sublimation Printing

The rapid pace of development in the digital printing industry has left many people surprised. It was only a few years ago when t-shirt printing was considered a tedious and time-consuming task. People who are aware of the usual printing process deployed on t-shirts know how messy things can get. Luckily, technology has made things easier for all of us. Among the recent developments in this sphere is Dye Sublimation Printing.

Many people have turned to this form of printing because the final imprinted product is achieved in a quicker and more efficient manner. Also, the printed image looks far better than what is achieved through other printing options. This has resulted in a huge spike in popularity for products imprinted with a dye sublimation printing technique.

What exactly is Dye Sublimation Printing?

Dye sublimation is the process of deploying an image onto polyester fabric, specially coated ceramics, or metals. It involves the use of dye sublimation printers that facilitate the printing of rich quality photos onto a background.

How does it work?

A lot of people are already aware of inkjet and other conventional printer types. But this is different – a dye sublimation printer is nothing like they have seen before! A look at the interior of a dye sublimation printer will reveal a long roll of transparent film. This transparent film resembles sheets of cellophane in colors such as blue, yellow, grey, and red. The film has been embedded with solid dyes.

When the print head heats up and passes over the transparent film, it transforms the solid dyes into vapor. This transformation ensures that the dyes pass through fabric, paper, or metal before they are turned into solid once again.

Which material does this form of printing suit best?

Polyester fabric is best suited for dye sublimation printing. This is because colors appear bright and in full glow on such fabric. A piece of advice though – dye sublimation printing goes well with lighter shades. So, pick tees in lighter shades if you want the best results!

How different is this form of printing from other conventional printing options?

One major difference is in the heat used during the printing process. For example, the sublimation process sees vaporized colors go through the fabric’s surface to imprint a gentle pixel gradation. Zero harsh lines are produced. Since dyes are infused into the fabric, an imprint through this method lasts longer and is not prone to distortion or fading.

We hope this article provides you with a clear understanding of dye sublimation printing. Get in touch with us if you need any insights on products that use this form of printing. Our tips will help you personalize products with imprints that defy aging, ensuring that the product lasts a lifetime!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.