Rise of the Fidget Spinner: All You Need to Know

rise fidget spinner

Fidget spinners are hugely popular palm-sized toys that have captured the imagination of children and adults across the country. This toy has suddenly become a must-have in classrooms and playgrounds – kids love it!

With their sudden takeover of social media feeds, many are baffled over the seemingly overnight mania for these gizmos. According to Google Trends, searches for “fidget spinner” started peaking in April this year. This article will cover what these contraptions are, their history, the reason for their popularity, and how you can use them to amplify your brand’s awareness.

What Exactly are Fidget Spinners?

Fidget spinners are small toys that look a lot like ceiling fans. Most of them are made from plastic or metal and typically have three prongs. They contain a central disk and ball bearings which reduce friction, allowing them to rotate for a long time.

To use a fidget spinner, simply hold it between your thumb and another finger, and flick one of the prongs. They are available in a range of designs and colors, with snowflakes and throwing stars being some of the more popular variations. The rotating spinner makes for quite a sight, especially if it has patterns.

Before their unprecedented craze, they were marketed as tools to deal with anxiety and stress. They are also said to help those facing attention-deficit disorders.

Who Made Them?

Fidget spinners were created by Catherine Hettinger back in 1993. Her invention – the classic fidget spinner – is more spherical and bulkier than the popular toy we know today. It was intended to be a calming device for children and adults prone to fidgeting.

However, she didn’t make any money from the recent popularity of her invention as her patent expired in 2005. In an interview, she said that she was thrilled to see her product take the country by storm and that she soon plans to sell the original version online.

How Did They Become So Popular?

In the past few weeks, fidget spinners have risen to almost every slot on Amazon’s top 15 bestseller list (toys category) due to the rising demand. Many stores have even run out of stock. Children compete over who can do the most tricks or spin it for a longer time. In fact, they have become so rampant in schools that many have even banned them from the premises.

Despite being around for over 20 years, they have been trending only in the past few months, although, no one, including the inventor, knows the reason behind this. Many users have posted videos featuring fancy fidget spinners and cool tricks on YouTube. This may have added fuel to the fire and caused the craze to grow further.

How You Can Use Them for Branding

If you don’t use promotional products, then it’s high time you start including them in your strategy. And if you do, then you know that they are great marketing tools. When you imprint your logo on a vastly popular product and give it away at the right event, you get the recipe for a successful branding opportunity.

So, if you are looking for a giveaway that can help your target audience relieve stress, then promotional fidget spinners are a great way to go. You can use them as alternatives for stress balls if you’re marketing to children, teens, and young adults.

Where Can You Get a Promotional Fidget Spinner?

You can get your logo imprinted on a fidget spinner at Promo Direct. We offer different types such as the regular stress-relieving spinners, ones that light up, and ones designed for low marketing budgetsContact our team and they will guide you through the process.

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Susan Smith
Susan Smith is a digital marketing strategist responsible for driving online visibility for Promo Direct. She oversees the social media strategy for the company and manages product campaigns to build brand awareness. Susan can be followed on Google+ and Twitter.