A lot of businesses don’t realize the importance of having the right trade show booth to highlight their services. Many booths are hastily done and don’t have the necessary visual appeal to attract visitors.
If your goal is to shine at the next trade show, then you will have to perform a variety of steps to ensure your booth stands out. This article will lead you in the right direction.
1. Choose the right booth space
The first important step is to understand the trade show event you are going to be a part of. What kind of booths does the trade show normally have? Do a thorough research and finalize the booth dimensions you should go for.
This will help you plan out the booth space well in advance. It is recommended that you set up a mock booth area at your workplace to visualize and make the right marketing purchases for your booth.
2. Choose the right promotional and educational material to help you communicate with booth visitors
How do you plan to reach out to visitors? If you wish to attract visitors with tradeshow giveaways, then it would be a good idea to place the giveaways on an easily accessible table.
If you want visitors to stay and browse, then you will need to choose educational material that will help them understand your services better. Rely on videos and laser displays to convincingly showcase your services. Also, make sure there is enough room for visitors to stay and go through the material at your booth.
3. Choose huge and sturdy displays to highlight your services
The kind of displays you should select, should immediately grab the attention of booth visitors. At Promo Direct, we have a wide range of tradeshow supplies for you to choose from. You could go for table covers, retractable banners, signs and tents that can showcase your services in style.
What’s more, you can use the entire surface area of these displays to highlight your message.
4. Rely on a lot of imagery and minimal text to tell your story
They say that an image can tell a thousand words. Focus on having your booth filled with displays that have attractive images. Use them to creatively tell your brand’s story. Make sure the text used is creative and minimal. Most booth visitors don’t have the time to read through a lot of printed material. You can use all the text you want on brochures or flyers you will be giving out at the booth.
Ask your writer to come up with catchy one-liners that can be used to accompany the visuals. Make sure your logo, website and contact details are prominently showcased on displays.
We hope this article ensures that your next trade show event is a success. Contact us if you have any questions planning your next event. Our tradeshow promotional items can do a good job of telling your story to the audience!
We look forward to hearing from you soon!