Understanding The Difference Between Official & Promotional Clothing

promotional apparel

A lot of companies invest in apparel for their business needs. They mostly opt for t-shirts or caps and are willing to buy clothing that reflects the latest in fashion trends. These companies are well-informed about the kind of clothing they need for marketing purposes. They know where to draw a line when it comes to official vs. promotional looking apparel!

But not every company is aware of the difference between official and promotional clothing. That’s why we come across employees at workplaces in brightly colored uniforms with loud marketing messages that do the company more harm than good. The purpose of this article is to help readers pick clothing that suits their branding needs best!

So what’s the difference between official and promotional-looking apparel?

Official apparel or clothing bought for employees perform marketing duties similar to that of your website. The clothing should represent your brand in a professional manner. For example, the t-shirts you buy for your employees should look stylish and professional while cleverly featuring the company’s logo.

Official clothing is used:

  • to strengthen team bonding between employees
  • to show gratitude towards clients
  • as uniforms for employees at stores

Promotional clothing is used:

  • to get your brand noticed at conferences and trade shows
  • as giveaways among existing and prospective customers
  • as attention-grabbers at awareness campaigns

Make sure the focus is on the company and not the logo (depending on your marketing needs)

Need uniforms for the office? Get professional-looking t-shirts in a color that suits your branding requirements. Make sure the logo doesn’t appear too big or colorful. A subtle logo will do a better job of getting your brand noticed, especially when the clothing is worn by your employees. You can add your company’s tagline as well.

Apparel that needs to be used for promotional purposes at events should have logo and messaging in large and bold fonts to help your business stand out in the crowd. The purpose of such apparel is to get your marketing message across while official clothing is strictly for making employees feel comfortable and part of the organization.

Do you need help with choosing the right promotional apparel for your marketing needs? Get in touch with us to learn what’s best for your brand. We will help you choose apparel in the right quantity and quality! Our team of experts is available at 1-800-748-6150 (Monday to Friday, 6:30 am –4:30 pm PST). You can also write to us at info@promodirect.com. We will quickly respond to your questions!

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Jayden Samuelson
Jayden Samuelson is an online marketing manager at Promo Direct. He is responsible for strategizing and executing all SEO and digital marketing plans for the company’s website. He is also a regular contributor to Promo Direct blog and several other sites. You can follow Jayden on Google+, Twitter and Facebook

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