Promo Product Industry Trends and What to Expect in 2017

At $22 billion, 2016 has been a busy year for the promotional product industry – 2017 is expected to march ahead with the same fervor!

Here are some trends to look out for in 2017:

  • Increased spending on high utility products

Consumers prefer promotional giveaways that are handy and can be put to use immediately. They tend to keep such products for longer periods. In 2017, companies will continue to spend more on high utility gifts to gain the goodwill of their target audience. This also helps them outdo competitors in their marketing efforts. Since such campaigns are highly successful, companies will be doing a lot of reorders for high utility giveaways. This leads to higher revenue for the promo products industry.

Promotional t-shirts, USB drives and power banks are some of the highly functional products that are welcomed by consumers.

promotional t-shirts
rotate flash drive
Flash Drives
Jolt charger
Jolt chargers
  • Rise of technology-inspired giveaways

Considering how everyone today is connected and dependent on gadgets, the trend of giving away technology items is here to stay.

Promotional technology products will continue to be used as part of B2C and B2B marketing strategies. Logo’d stylus pens, USB drives, laptop bags and power banks can influence users to retain your services.

custom iWrite Pens
iWrite Pens with Stylus
personalized contient backpack
Friendly compu backpack
  • Eco-friendly giveaways in vogue

Brands and consumers are becoming more environmentally conscious. Research shows that when someone receives an environment-friendly promotional product, there is over 40% higher favorable opinion of that brand. Such products help increase goodwill and brand loyalty.

Some of the popular eco-friendly giveaways are insulated tumblers, tote bags, wooden pens and backpacks. With their growing popularity, more products that are sustainably manufactured, like recycled paper products, fully biodegradable backpacks, purses and briefcases, could also be introduced in 2017.

eco friendly tote
Custom Grocery Tote


promotional pens
Eco-Inspired Pens
  • Health and Fitness Products

There has been a rise in the awareness about healthy living. Many companies are jumping on the bandwagon by opting for products that inspire people to lead a healthier lifestyle. Common products businesses go for are pedometers, fitness bottles, bath salts and oils. This trend is expected to continue through 2017.

promotional pedometer
In Shape Pedometer


Promotinal tumbler
Silver Streak Tumbler


essential oil bath salts
Essential Oil Infused Bath Salts

You can implement these trends in your marketing strategy as well. Simply browse through our extensive collection, pick a product and we will help you launch a successful campaign. We wish you and your business a fruitful new year!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.

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