Taking the leap from being an ordinary service provider to one that is in high demand takes a lot of effort and determination! Do you have clients who have been loyal to your brand for years? If your answer is yes, then you should consider yourself lucky! Not many companies are fortunate enough to boast of sufficient loyal customers necessary for long-term growth.
A lot of brands – especially the new ones – struggle to hold on to their clients. This can be due to a variety of factors – inexperience in handling clients, poor quality services or a lack of faith in the service provider’s capabilities. The purpose of this article is to lift you from marketing uncertainty and place you on the path to enduring brand loyalty. Go through the branding tips below to kick-start a new brand loyalty gaining exercise!
1. Highlight an employee from your company as a thought leader/industry expert
Do you have any employee who is recognized in the industry? If your answer is no, then it’s important to highlight one or more employees so that you gain the trust of your target audience. These employees could give talks at events or make their presence felt on social media sites such as LinkedIn, Facebook and Twitter.
Make sure these employees represent your brand in a positive manner – they will help to provide your business with new customers who will trust your brand for years!
2. Ditch aggressive marketing strategies
Customers are likely to shun service providers who bombard them with unwanted marketing emails or pesky calls. You should instead focus on building your digital presence so that customers approach you whenever they need your services. Get a powerful and visually appealing website to highlight your brand efficiently. Add a convenient and simple contact form so that online visitors can contact you without any fuss. Also make sure your company is friendly and active on social media profiles for extra visibility.
3. Start conversations with grumpy and unsatisfied customers
Most customers can be divided into 3 categories – satisfied, grumpy and unsatisfied! Grumpy customers are those who don’t mind working with you but are difficult to please. Unsatisfied customers are those who may soon switch to competitors. Approach grumpy and unsatisfied customers and make consistent efforts to resolve their pain points. These customers haven’t witnessed your company’s strengths yet – so make it a point to highlight why continuing to do business with you can be good for them.
4. Focus on eradicating any weakness associated with your services
A reason for your company’s struggle could be the fact that your services don’t meet the standards set by competitors. Make efforts to fine-tune your services so that any deficiency is taken care of. After improving your services, don’t forget to showcase them in front of your target audience. Let them know how your services have improved with a detailed email.
5. Maintain high customer service standards
It takes a lot of effort to maintain consistently high levels of customer standards. You can achieve this by introducing processes that help to maintain high levels of excellence. Make sure that customer-facing employees are courteous and knowledgeable about your services. They are your lifeline to gain long-term business success.
6. Maintain a highly active blog
The first tip in this article talked about positioning employees as thought leaders. Your company will do well by starting a blog that shares quality articles on a consistent basis. Assign a couple of employees to run the blog – give them a free rein in creating articles full of insights to ensure you get more followers with every passing day!
7. Become your customer’s best friend
What are your customer’s likes and dislikes? Do a study of successful competitors to understand how you should customize your services to meet their varying needs. Provide customers with exactly what they want and you will be gaining friends for life!
8. Invest in customer-friendly promotional items
A useful giveaway distributed at the right time can help your brand win the goodwill of customers in a quick and efficient manner. Pick the right occasion to launch your next promotional campaign. You can approach us for advice on the kind of giveaway you should go for. Our vast expertise in providing quality giveaways will help your brand make the right marketing impact.
Did you find this article useful? Implement the simple tips mentioned here to gain superior marketing glory.