6 Things Businesses are Missing out on by not using Promotional Products

We live in a world dominated by powerful marketing techniques. Look around and you will notice a lot of advertising campaigns targeting you. Some of these campaigns may use a subtle marketing approach while others are openly aggressive. It’s up to you to choose the right product for your home/work needs.

The most common marketing channels are print, billboard, and television ads. These channels are often expensive and out of reach for small businesses. This prompts them to look for more economical marketing channels. Promotional products rank favorably as economical and popular marketing methods. Have you used them yet to highlight your brand? The right giveaway will make an impact that is beyond your wildest marketing imagination!

All you have to do is invest in giveaways that are attractive, useful and long-lasting. You will be assured of a marketing campaign that continues to yield positive visibility results for years!

Many people wrongly assume that promotional products are not meant for big businesses. Or that they have low marketing impact. In reality, giveaways are known to be warmly received by people all over the world. This is mainly because people love receiving freebies! With giveaways, recipients have access to useful products that can be used at their workplaces or in their homes.

Businesses that don’t invest in giveaways are missing out on a lot of marketing action. We have listed some of them below:

1.      A tangible marketing campaign

The most important factor in favor of promotional products is the amount of tangibility it brings to marketing campaigns. Recipients can touch and feel giveaways, helping them to experience your marketing product in a unique manner.

2.      A campaign with a personal touch

Most giveaways are personally handed out to recipients. The recipient could be an employee or customer. Or it could be visitors at trade show booths. The personal touch gained through giveaways is phenomenal and unmatched.

There are smiling faces all around when giveaways are distributed. Why would you want to miss out on that?

3.      An innovative way to grab attention

A TV or print ad can hold a viewer’s attention for only a few seconds. A giveaway can hold a viewer’s attention for months if not years, based on the product’s lifetime. For example, a stress reliever with a funny face! Or a wall calendar with a visually appealing design.

4.      An economical marketing channel

We mentioned earlier about the economic value associated with giveaways. But we didn’t emphasize the amount of savings that can be realized. Most marketing campaigns involving promotional items cost a maximum of a few hundred dollars. They are relatively inexpensive yet can have a huge impact on audiences.

5.      A lasting marketing impression

The ROI gained through giveaways must be seen to be believed. For example, you could invest in quality business gifts for all customers. This will provide your business with a high retention rate, ensuring clients stick by your side for years. Their continued patronship over the years will provide an ROI that will help your business grow by leaps and bounds.

6.      An easy way to track results

A good thing about giveaways is that you know how many of them you distributed and to whom they were given. You will be able to measure their success by taking into account the leads received from existing and potential customers. You will also be able to tweak your marketing campaign by investing in better giveaways next time around.

Hope you realize what you are missing out on! Invest in some quality giveaways to begin your journey in the promotional world. As the #1 online store for giveaways, we will make sure you have access to some quality marketing merchandise for your next campaign. We look forward to hearing from you soon!

Happy Shopping! Send us an email at info@promodirect.com or call us at 1-800-748-6150 to get started.

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.

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