Popularity of Promotional Products According to Gender in the US

Men and women interpret promotional products differently. They have unique tastes that help them connect with giveaways. For example, women will be more receptive to health & personal care giveaways while men will probably love receiving personalized desk accessories!

Businesses should keep gender-specific preferences in mind while going for giveaways. This infographic below obtained from ASI Central impressions study 2016, illustrates popularity of promotional items based on gender . Take a look and let us know what you think!

Popularity of promotional products according to gender

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Susan Smith
Susan Smith is a digital marketing strategist responsible for driving online visibility for Promo Direct. She oversees the social media strategy for the company and manages product campaigns to build brand awareness. Susan can be followed on Google+ and Twitter.

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