A majority of businesses are on social media sites. Their main objective is to promote their products or services online while engaging with the target audience. But here’s a fact – very few companies successfully engage with their audiences on social media sites.
A lot of businesses are guilty of hurting their brand with silly social media tactics. Make sure you don’t fall in the same trap!
The goal of this article is to lead your business on the right path to social media success. Go through the mistakes provided in this article and make sure you don’t repeat them!
1. Not having a social media strategy in place
Managing a social media profile for your company is a piece of cake, right? WRONG. You will have to put in a couple of days to come up with an effective strategy to beat competitors online.
2. Being addicted to the number of likes and shares
The main focus of your social media campaign should be to produce genuine content that will promote engagement with your followers. Never create posts with provocative headlines. Followers can differentiate between genuine and fake attempts to engage with them.
3. Buying followers
Many firms offer services that will boost the number of followers instantly. These followers are most probably fake profiles that will be of no use to your campaign.
Focus on earning followers the hard way by posting quality content that’s meaningful to your domain.
4. Delay in responding to followers
The followers on your page will comment on your posts. Make sure you respond to their comments – both positive and negative. Nobody likes an administrator who simply keeps posting like a robot without engaging in a humanly manner.
5. Posting too little or in excess
Never flood your page with too many posts. And don’t be infrequent as well. Observe other pages and create the right balance for your posts. Make sure your posts are read by followers.
6. Using social media as a purely advertising tool
Here is a grave mistake companies continue to do. They only create posts regarding a new product or an upcoming sale. These posts look legitimate only if they are accompanied by non-advertising material. Make sure your posts strike the right balance in presentation style!
7. Not using third-party tools
As mentioned earlier, it’s not easy to update social media profiles on a daily basis. It’s important you rely on third-party tools such as Hootsuite to schedule posts well in advance. This helps you save a lot of time and resources.
8. Ignoring Social Media performance
Your efforts on social media need to be monitored and captured. How well is each post doing? How many followers did you get last month? Rely on the power of analytical data to take your campaign forward.