6 Steps To Arrive At The Perfect Tagline


Just Do It! – Nike

I’m Lovin’ It! – McDonalds

Betcha Can’t Eat Just One! – Lays

These are just some of the taglines that have captured the imagination of consumers all over the world. A quality tagline will do a good job of conveying your company’s message to current and prospective customers. A tagline represents your company’s personality – make sure it is catchy!

This article will help you choose the right slogan for your business. All you have to do is follow the steps mentioned below:

Step 1 – The tagline should gel with your logo

The tagline you choose should be featured on all communication, online and offline. To begin with, use your logo as an inspiration. Don’t forget a major fact – the best slogans offer quality visual representation as well because they appear with a logo. A classic example would be that of the Nike slogan and logo combo.

Remember this – a slogan makes only half the impact when it appears without a logo.

Step 2: Create a list of words that represent your business best

Have a brain-storming session at the office and prepare a list of words you would want featured in your slogan. This list will ensure that you are moving in the right direction with the slogan, keeping company interests in mind.

Step 3: Never finalize a slogan in a hurry and don’t mind the costs involved

The right slogan will serve you for a lifetime. So spend hours, if not weeks, to come up with something catchy and memorable. You could either entrust this job to a creative writer or have a team of internal employees create the content.

If you don’t have a logo or tagline, then you should get yourself a designer and creative writer. Let them work in tandem to create a beautiful brand representation for your business.

Step 4: Include a call to action

Your tagline should feature a call to action. In a handful of words, describe what your company symbolizes and the benefit customers will gain. Keep it simple and easy to understand.

Step 5: Don’t boast about your brand

A tagline should be honest while representing your brand. Never have words like “we are #1 in….” or “we are the best…”. These slogans will only keep people away. People like businesses that try to connect with them in a non-imposing manner.

Step 6: Make it customer-centric with an insightful message

A slogan can be successful only if it emotionally connects with the customer. Analyze your target audience and come up with content that will create an impact on them immediately.

Hope this article provides you with the right input to create your very own tagline. You will need to promote your tagline after it is created. This is where we step in. We have a good range of giveaways that are great to feature your logo and message on. Order online or call us at 800-748-6150 to get started.

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Johnny Thomas
Johnny Thomas is a marketing strategist with PromoDirect.com. He regularly writes on diverse topics such as promotional product marketing, entrepreneurship and business marketing. His in-depth understanding of the marketing domain has made him a regular contributor on forums and blogs.