2012 – A Retrospective Through Google Zeitgeist

With the year 2012 firmly behind us, we look forward to the New Year with hope and zeal. But what are the highs and lows experienced by people from across the world in 2012? The best way to find out is to explore the 2012 Zeitgeist list, which features the top trending Google search topics for the year gone by.

This Top 10 list sheds some light on the tragedies, success stories and disasters that help captive the imagination of people across the world:

Whitney Houston: Mere words cannot describe Whitney Houston’s voice. She was the darling of the masses but the downward spiral in her final years was a cause of considerable anguish for her fans. She died on February 9, 2012 – her body was found submerged in the bathtub.

In a career spanning 35 years, Whitney Houston has sung some of pop’s most recognizable hits. Her starring role opposite Kevin Costner in “The Bodyguard” further cemented her role in popular culture.

Gangnam Style: This Korean pop single was released on July 15, 2012 and quickly became a rage across the world. Singer PSY has been around for more than a decade but it is this single that has propelled him to enviable superstardom.

Gangnam Style is the first video to be viewed more than a billion times in Internet history.

Hurricane Sandy: This infamous superstorm killed 253 people across seven countries. It will take years for Americans to recover from the wounds inflicted by Sandy.

iPad 3: Steve Jobs passed away on October 5, 2011 but he has shared with us a legacy that will last forever. The iPad 3 was released on March 16, 2012 to world-wide acclaim. An estimated 750 people waited outside Apple’s Fifth Avenue store in New York City. Here is a mind-boggling statistic – three million iPads were sold in the first three days itself!

Diablo 3: The first installment of the Diablo video game was released on December 31, 1996. Prior to the release of Diablo 3, an estimated 25 million copies of this adrenaline-pumping game was sold world-wide. In the months leading up to the launch, game enthusiasts frantically checked for updates, ensuring that the game features in Google’s top search trends.

Kate Middleton: She got married to Prince William in 2011 but has managed to stay in the midst of people’s minds through 2012 as well. Several sleazy tabloids published private pictures of the celebrity, ensuring that people kept looking for her online.

Olympics 2012: The Summer Olympics that was held between July 27 and August 12, 2012. The event was a major success and Americans returned with 104 medals – 46 Gold, 29 Silver and 29 Bronze – more than other country.

Amanda Todd: Amanda was young. Very young. She was barely 16 when she committed suicide but had gone through several horrors in her brief life.

Amanda was sexually abused, blackmailed by a ‘friend’ and bullied to the point of suicide. Her death received widespread support and people kept looking for more information on her, resulting in her climb to the top of Google Search trends.

Michael Clarke Duncan: Who can forget the gentle giant John Coffee from the movie ‘Green Mile’? Michael Clarke Duncan was a reputed movie star with significant roles in a host of acclaimed movies. His formidable presence will be missed in Hollywood.

BBB 12: Who doesn’t love reality shows? The twelfth season of Big Brother Brasil featured 16 participants from different walks of life. Surprised that BBB 12 made to the list? Its high ranking on the 2012 Zeitgeist list is proof of the show’s overwhelming popularity among fans.

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Dave Sarro
Dave Sarro is the founder and CEO of Promo Direct, a #1 promotional products company in the US that is focused on supplying a range of promotional giveaways to businesses, educational institutes, and NGOs of all sizes in the US. Dave is a consummate marketing strategist, key authority in the promotional industry and responsible for driving the company towards its mission of delivering quality products and optimum user experiences.

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