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The cost comparison reveals that promotional products are more pocket friendly than the other traditional forms of advertising. There is a significant saving on the repeat impression of the advertisement on giving the promotional product as against a radio or TV advertisement. According to a study conducted by the PPAI on the impact, influence and cost per impression of promotional products on the consumer, reveal the following data:
- 73% of those who used the promotional product that they had received stated that they used it at least once a week
- 45.2% used it at least once a day
The greater the frequency of exposure, the lower the cost per Impression
What if there were no promotional products then?
- Among several others, for one, the budgetary considerations assigned for advertising would be significantly higher even for a small business.
- The chief traffic driver to the exhibitions, trade shows or even conferences for a common man is the ¡°FREE GIFT¡±. This would not be available then. The result, lesser visibility.
All this cumulates into lower sales, lower chances at brand building and in turn less business development. It would not be an overstatement to say then that if there were no promotional products, the world of advertising would not exist as we see it today.
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