Offset printing, popularly known as offset lithography, involves etching the required image on a metallic plate. Then the image is transferred to a rubber surface, cylindrical in shape, from which it is shifted to the material of print. Digital printing needs transfer of an image from a computer to a metal sheet. Then the print is transferred on the actual material from the sheet.
For anyone adapting the promotional marketing strategy of the first time, the choices might seem overwhelming. However, beneath the seeming cacophony of different printing mediums, some basic principles make selections easy. These are few simple and straightforward ideas that will help make your decision simple:
Quantity: The larger the number of promotional products you wish to be printed, the lesser the cost per product. Even though this formula holds true for both the mediums, offset printing is more cost effective for bulks.
Quality: Quality prints are compromised for lithography method as they need manual segregation and balance between oil and water. Digital printing however does not have too much of manual handling which ensures speck free quality printing.
Colors: Usage of colors in offset lithography is rare for it can undertake only two color printing. However, digital printing has a four color print technology. So, if you need to print in color, go for the digital medium.
Time: If you are in a rush to send your business gifts, it is wise to stick to digital printing. With the elimination of several stages in the printing process, the digital prints are often delivered faster.
Printing Surface: While digital printing works well on the paper, both glossy and plain, it cannot print on any other medium. So if you are planning to print your logo or text on some promo items like promotional pens, you will have to use offset printing.
With these pointers is it easy to gauge that your selection of printing on promotional items cannot merely depend on the latest technology offered to you. You need to keep in mind that both methods have their pluses and minuses and the best selection depends on the type of promotional item to be printed.