Tag Archive 'Types of Printing'

Apr 10 2011

Common Screen Printing Mistakes

Published by under Promotional Products

Originating over 2000 years ago in China, screen printing gained popularity rapidly and is now one of the most widely used methods of printing in the promotional productsindustry.The process of the screen printing is fairly simple. A screen and a metal plate are required for the process. The plate is tightly stretched on a frame and held over the surface area to be printed. Then the ink is spread with a squeegee on the surface. If the print is in color, an area is selected in which a particular color has to go and the other areas on the screen are blocked out. Then you add in the color on the needed area. After that color is imprinted, the next follows and so on till the entire print is ready.

However, with bulk orders and pressing time lines, the delicate process of screen printing often tends to have some glitches in it. These errors in most cases are irrevocable. By being aware of the most common mistakes in the screen printing process, you can avoid losing money and save your brand identity. Here are a few of the things to watch out for:

  • Fonts: Even though this might surprise you, getting the wrong font is one of the most common errors in screen printing. Wrong font shows really bad on the finished promo item and your brand marketing effort might be wasted.
  •  Wrong Shade or Color: Even though this seems to be a no-brainer, it’s just amazing to know that a large number of people blunder during the screen printing process.  If you have to screen print your brand logo on a promotional item, a wrong color or even a wrong shade could harm your brand image to a great extent.
  • Smudging and Ghost Print: Screen printing is a rather precise process. Even the slightest mistake at any stage of the printing process can jeopardize the whole thing. Ghost printing and smudges occur if the print screen shifts even slightly during the imprinting process.
  • Ink Spillage:  This happens if the colors to be imprinted are not mixed properly or not thinned to the right consistency. Ink spillage is sometimes controlled by blotting. However, excessive spillage can rarely be corrected. In case of this error, the promotional giveaway looks really shabby and has a negative impact on the business brand.
  • Fading of Imprints: This tends to happen if the inks used for printing is not of good quality. In an effort to make maximum profit, some printers use cheap and low quality inks. In addition, print of this type tends to fade once the item is used or washed and this results in poor brand image.

One of the best ways to ensure that these products do not show in a bad light is by taking the approval sample very seriously and eliminating the mistakes at that stage. Once you keep in mind possible errors and double check the sample before placing your final order, you can save costs and make most of your deal!

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com

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Oct 13 2010

Characteristics of Printing: Screen VS Digital Printing

Published by under Artwork

I was amazed to learn that soon Facebook will step out of virtual space and take up actual space on your brick and mortar walls! After imprinted promotional products like T-shirts, mugs, pens and bags, it is time now for imprinted Facebook, thanks to a new service called Printing Facebook which creates a poster collage by printing out your Facebook friends’ profile pictures.

This latest piece of news has left me awe-struck about how often we tend to ignore seemingly minor processes like printing, that make up our brand’s success recipe. So I decided that my next post will be dedicated to the characteristics of this process that has made marketing so vivid.

I know this sounds very clichéd, but the simplest way to describe Screen and Digital Printing (the two types of printing in use today) would be to compare them to two sides of the same coin. To make the process of differentiation easier I am using simple parameters like the tools they each use, efforts involved, quality and the costs that both the types entail.

Screen Printing

A better way to understand this would be to Google ‘Andy Warhol + Marilyn Monroe and see screen printing at its wondrous best! Warhol used the silk screening method (using the silk fabric to make screens) and created amazing pop art images of the diva.

Tools – The process involves making a stencil using a drawn/digitized image or a photograph, attaching it to a screen, placing it over the desired canvas and spreading the ink over the image.

Efforts – Takes a lot of time-consuming effort, because the screens need to be made and the process takes long.

Quality – Offers better quality imaging as the ink gets deeply absorbed and lasts longer. Screen printing also gives clearer edges to the image printed, because of the precision that carefully created stencils offer.

Cost – Costs escalate with the number of screens. If you want a more complex image with many colors, then individual slides for every color are created. Screen printing also requires trained labor which adds to the cost. However screen printing is apt if you want a large quantity. For example if you have a large order for promotional t-shirts or promotional calendars then go for screen printing.

Digital Printing

This is one of the boons that technology has given the marketing mankind. You only have to feed the image into the computer and it is printed directly without using any screens.

Tools – All you need is a computer and a printer with ink cartridges of every color.

Efforts – As it is so easy to operate and gives results at the touch of a key, it is relatively quicker

Quality – Choose this only if you want a fewer number of products imprinted. For example, a personalized T-shirt or a mug you want to gift for a special event. The ink doesn’t spread because the image is directly printed on the fabric, but tends to fade quicker than the screen printed images. However, if you have a colorful image to imprint, then this is an apt option for you as all the colors are present in the single image, and you don’t need separate screens for the same.

Cost – The computer and printers are one time investments and digital printing is cheaper compared to screen printing as the charge is often for per imprinted image.

To view a large variety of imprinted promotional products for your advertising & business promotion, please visit our website at www.promodirect.com

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