Tag Archive 'Twitter'

Sep 22 2011

What’s Your Twitter Traffic Quotient?

Published by under News,Social Media

Twitter has come to the rescue of website owners, social media marketers, news organizations, and the like, who want to keep track of how much referral traffic they get from Twitter with the announcement of a new Web Analytics tool, last week.

This tool is currently free and is in beta. It will help website owners determine three basic sets of information:

1.)    How much of their website content is being shared across Twitter

2.)    How much traffic comes from Twitter to their site

3.)    Gauge effectiveness of their Tweet Buttons.

The tool will initially be accessible to a select group of partners and go on to be available to all website owners in just a few weeks, reported Poynter’s Jeff Sonderman.

Twitter has over a 100 million users most of whom “tweet” on Twitter with the aim of increasing traffic to their websites, blogs, etc. Right now there are only a few options available for websites to analyze their Twitter-driven traffic, and what is available is not only pricey but seldom effective or reliable. Third party products like bit.ly enterprise, Radian6, etc., disappoint at best! So this new tool from Twitter comes as some respite for all!

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Feb 24 2011

The Twitter buy-off and the Lessons Learnt from It

Published by under Social Media

Rumor has it the second time over, that Google and Facebook are in “low level” talks with Twitter for business acquisition.  Several businesses and analysts have been thinking of the pros and cons of this move and the impact it will have on the two business giants. Another important point of consideration is the reason a growing business like Twitter might want to sell itself.

The answers to these questions are fairly simple really. Caught between two industry giants looking to monopolize the market in their respective domains, twitter cannot establish a spectrum of its own. Besides, reluctant to turn its venture commercial, Twitter incurs growing losses each year. However, as a part of either Facebook or Google, twitter has much to gain in financial terms and otherwise. On the part of these companies, this micro-blogging site, represents a treasure-trove of information that is sure to give these two giants a value added service and in turn more customers.

This analysis leads us to the most pertinent question, namely what lessons can we learn to make a strategic business plan for our business development from this occurrence.

One of the main learning lessons is that Acquisitions are not all that evil. Off-course they are evil for the employees working there. They are even evil for those at the selling point in certain ways, for they tuck in their feet to sell out on the basic morals and principles that governed their functioning in the first place. However, an acquisition also defines smart business sense, which can save a more drastic result by “holding on” rather than selling when there is “still time”. When the choice lies between losing jobs completely or having to deal with a new management, what would you rather take?

Also as opposed to the popular perception of things, acquisitions does not necessarily mean, a failed business. The case in the point is obviously Twitter, which has new user sign-ups each day. Their add placement on the site lately also suggests that they are not really drowning down. This then is a classic case of “thinking ahead of time”. A smart business idea then would be to think ahead, be aware of the ongoing in the businesses you deal in and the approximate outcome result.

A new business idea to get from the Google-Facebook-Twitter dealing is to understand that there are newer avenues which always open up for any business no matter its huge success or even faliure. It is upto us to not be drastically bogged down or be scared by the business developments, but to implement new business strategy to move ahead and conquer situations.

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Jan 18 2011

You can now promote and advertise business on Twitter!

Published by under News,Social Media

Twitter has launched a new site known as “Twitter for Business”. The site looks like an expanded version of Twitter 101; an online business guide which was launched back in July of 2009. The site, which is available at /business.twitter.com, opens up its previously limited advertising products and lets anyone put in a request to buy ads on the service. At the same time, it also represents a significant step for the company in terms of offering a formal and organized set of products for the business community.

Essentially, Twitter is saying, “We’re open for business.”

Out of the many new additions, the most noteworthy is a Start Advertising form that lets anyone contact Twitter with an interest in advertising on the site.

Twitter’s ad products — Promoted Accounts, Promoted Tweets, and Promoted Trends — have previously been limited to a small group of test advertisers. And Twitter has been especially cautious in rolling out those products widely across its platform. This move signals that Twitter is ready to take another step in opening up its ad products to a wider group of advertisers. Noteworthy form fields include one that asks for an estimated budget, and one that asks how soon you want to start advertising; choices include 1-4 weeks, 1-3 months, and 3+ months.

Also of note is the inclusion of Twitter’s first official reveal of its analytics dashboard, which the company says provides “in-depth insight into both paid and unpaid activity on Twitter.”

Overall, the new Twitter for Business is an impressive marketing addition. While the company has generally been somewhat guarded about its business-related services, this signifies a more serious approach to its advertising capabilities. It’s also a message to detractors who’ve always criticized Twitter for not having a business plan.

Follow @PromoDirect on Twitter to get updates on business, branding, advertising, promotional products, offers & services.

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Dec 16 2010

The famous and the forgettables of Google & Twitter- 2010

Published by under News,Social Media

Google’s annual most searched list – the Google Zeitgeist is out! Celebrities, movies, music and chat sites dominate the list.

The US list of’ fastest rising’ and the ‘fastest falling’ is exactly half similar to the global searches with a few positional changes of course. IPad may have come second to Chatroulette on the global list but in the USA, it took over as the topper. Justin Bieber and Myxer are the other common terms on both the lists.

Facebook clearly has more fans among Americans as compared to Twitter if Zeitgeist is anything to go by. While Twitter ranks eighth on the list of the ten most searched global terms, it doesn’t feature anywhere in the top 10 searched terms in the USA.  Facebook may be the last on the global fastest rising list but in the US, it ranks seventh and has nudged out Twitter off the list!


Almost instantly after the Zeitgeist, Twitter also released its list of top trending topics – essentially about what are people talking/tweeting about. The Gulf of Mexico oil spill, the Haiti Earthquake, Google Android and the Apple iPad were prominent topics for discussion here, just like they were some of the most searched news on Google.

When I say that brand positioning on Twitter is very effective, I have a reason. While Google lists out the searches by users, Twitter derives its trends list on the basis of actual tweet conversations or discussions thus making the trends closer to what people actually think and talk about, while Google searches are usually done in an exploratory fashion. Through Twitter, you can easily reach out to your target group, know what works for them and what doesn’t and even promote your business among the group who may actually be interested.

Google search trends can help your business too. Did you know that Google can help you know what terms related to your business are the most searched, when and how much – which will obviously help you in your brand positioning.

All you have to do is first go on Google Insight, type terms associated with the industry you come from for example, if you belong to a promotional products industry, type multiple terms related to the above like promotional items, business gifts, promo items, corporate gifts etc. You can make your search more defined based on geography, category as well as the time frame.

The results will show you how many searches have been conducted for a particular term like promotional products, or corporate gifts thus juxtaposing it with the total number of searches done on Google over the time period you have specified. You will also get to know when the term was searched the most and when the least which can help you strategize your brand positioning initiatives accordingly.

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