Tag Archive 'Statistics'

Nov 07 2013

Examining the Performance of Key Promotional Product Categories

Published by under Promotional Products

Advertising Specialty Institute (ASI) has been contributing significantly to the promotional products industry for more than 50 years. ASI’s timely research and useful data has helped patrons from across the globe choose the right promotional giveaways to support their brand or cause.

This article features key data on consumer behavior vis-à-vis promotional items. We will briefly explore each product category to provide. The data used in this article is based on the research document the whitepaper “Defining the Disconnect: An Analysis of Channel Beliefs vs. Customer Needs in the Advertising Specialty Industry” by ASI.


• Men own 1.5 times more promotional shirts than women.

• The average number of years men used a promotional shirt is 7.7 years. For women, the statistic is 6.3 years.

• Black is the most popular shirt color with 70.1% of men and 61.6% of women choosing it as their color preference for shirts.


• Women (6.6%) own more promotional bags/totes than men (5.2%).

• Women (69.4%) are more likely than men (39.3%) to use a bag/tote for shopping.

• Both men and women keep their bags/totes for an average of 4 years.

• Black, blue and beige/tan are the most popular bag colors.


• Men own 3 times more promotional caps/headwear items than women.

• Both men and women keep promotional cap/headwear received for an average of 5 years.

• Black is the most popular cap color.

Writing Instruments

• Women (12.8) own more promotional writing instrument than men (10.7%).

• Both men and women keep writing instruments received for an average of 3.5 years.


• Men (6.2%) own more mugs/glassware items than women (5.1%).

• Both men and women keep mug/glassware items received for an average of about 5 years.

Desk/Office/Business Accessories

• Women (5.2%) own more promotional desk/office/business accessories than men (4.8%).

• Both men and women keep office accessories for an average of 3.2 years.

• USB memory sticks (54%) were the most popular form of product office item category.


• Both men and women own about 2 promotional calendars.

• Men have higher expectations regarding the quality of calendars than women.

Hope these stats help you make wise decisions while going for promotional giveaways.

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Oct 21 2011

The Not So Small “Small Business”

Published by under Business & Marketing

They are a major driving force of the U.S. economy. They are a dynamic part of the economy that generates three-fourths of the jobs in the U.S. and contributes to employment growth. They know their customers well and are geared especially to meet local needs and that is why they do well, or sometimes do not! Here are some interesting statistics on small businesses that otherwise go unnoticed:

  •  There are 28 million small businesses in the U.S. — which outnumber corporations 1162 to 1
  • Northwestern states like Montana & Wyoming rely more heavily on small businesses
  • One third of small businesses rely on credit for financing
  • Only 2% of small businesses are franchises — most (54%) are home-based
  • 70% of small businesses are owned and operated by a single person
  • 60 to 80% of all new jobs come from small businesses
  • Small businesses employ 57% of the country’s private workforce
  • Small businesses pay 44% of U.S. payroll
  • It takes just six days to start a business in the US, compared to a sizeable 38 days in China
  • And it costs 6 times as much to start a business in India than in the US
  • Immigrants make up 12.5% of small business owners nationwide
  • Only 50% of businesses survive five years — though most (70%) hit the two-year mark

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Mar 15 2011

Statistical distribution of small business in the U.S

Published by under Business & Marketing

For any business, especially the one which has a direct relation to other industries, a comprehensive understanding of the market distribution in relation to the size of businesses and their distribution across states is an absolute essential. Knowing these details helps you set a ground for your market analysis and gives you small business tips to further your business strategy. A rough idea of the market also helps you to set a goal, especially if you are a small business owner. It defines your competition and gives you a general idea of the governance of the small businesses by the state. Here is a small survey conducted by the “Fee Fighters” on ‘How Important is Small Business in the U.S.?’, which will give you a fair idea on the economical importance of small business owners and their contribution to the national economic market.

With this data in place you are sure to get small business ideas to further your business development and ensure that you attain significant success.

To view a large variety of promotional products for your small business promotion and to enjoy low price and discounts please visit our website at www.promodirect.com

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