Tag Archive 'Social Media'

Oct 22 2010

Ten Commandments of writing a business bio on social networks

I: Make thy bio site-specificDifferent social networks have different space provisions and making a standard bio may not work. For example in LinkedIn you get all the space you want but sites like Twitter give you a meager 160 characters to describe yourself in entirety. The smart way to deal with this would be to create site-specific bios. Write a concise introduction about yourself for sites that don’t permit you to say more and a more detailed one for others that want you to say more.II: Show thy face

Even though it’s a business bio, it is necessary to establish a personal connection. A profile picture helps you do that and it shows the user two things; a) you are what you claim to be b) you take this social media business seriously. (A picture-less profile, photos of cartoons, celebrities, objects instead of actual photos etc are seen as frivolous, especially in a business bio.)

III: Introduce thyself

Use your full name instead of abbreviations or nick names while creating a profile on your social network. You may be making ‘friends’ on Facebook or ‘followers’ on Twitter but remember that you are creating a business bio to make official contacts, even though it is on a casual platform.

IV: Thou shan’t bore

Your business bio should only be a window to your world with concise information which will entice other members on the social network to follow you or add you on. Excess information about every teeny-tiny aspect of your life, may bore members and drive them away instead of leading them to you.

V: Thou shan’t brag

Please remember that it is a business bio that will reflect your personality. Give information that will portray you as successful yet modest. Writing about your love for cars in the ‘interests’ section is fine, but adding that you have three cars and are in the process of buying a latest model may give you the ‘he is so pompous’ tag.

VI: Thou shalt be casual

There are no hard and fast rules in social networking but writing in a casual style usually works. Incorporate a touch of friendly humor (nothing offensive, mind you), write in a conversational style and your profile will portray you as a genial person who will make an interesting addition to a friends/followers list.

VII: Thou shalt converse

Describe those aspects of yourself that are likely to stimulate conversation. For example, even though you are the CEO of a company, you obviously will have your favorite activities outside work. List your favorite movies, cuisine, favorite television shows, etc. Shared interests can eventually lead to networking. Give the link to your blog and encourage them to comment on your posts.

VIII: Keywords are thy key to quick visibility

Writing a bio for a social network is tricky because a user will reach your page, either because he knows your profile name or maybe because the website has recommended your profile to him on the basis of certain parameters. However, if neither of the above is possible then you stand to lose out. Including relevant keywords will draw traffic to your blog once your target searches for them.

IX: Thou shalt compare

Other profiles can be a great source of insight about what does and doesn’t work in an online bio. Keep a tab on your competitor’s bios on social networking sites and evaluate yourself. The day your followers, friends or profile visits exceed his, you know you have hit the jackpot.

X: Thou shalt complete thy profile

An incomplete profile is very irritating to users who want to know you better. Ensure all the basic information fields are filled and you can keep updating specific data gradually. Give e-mail ids or other contact details for your target to contact you, if he wishes to. A user is likely to add you to his friends list or follow you once he is convinced about you and your motives. A complete profile facilitates that.

Incorporate these commandments into your business ideas or marketing strategies and become the richest profile with maximum ‘likes’, ‘followers’, ‘recommendations’ and so on.

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Jun 02 2010

How to use Social Media Tools to expand your customer reach

There are different credible ways to use online marketing tools that can bring in more traffic and potential customers. Online marketing provides the needed scope to your audience to participate in the brand promotion process as the trend of involving audiences and target customers in the promotion activities has increased globally. Another popular yet economical way to expand you customer reach more effectively is to use social media tools. Here are some tips to make your brand more prominent in the social networking space.

  • Create a company account

Create a company account on any of the social media outlets like Facebook, Buzz or Twitter. Write a good and authentic introduction of your company and explain the kind of business you do.

  • Interact with your customers

Keep your tone friendly yet informative. Listen to your customers by asking them simple questions and try to address their concerns. Provide interesting bits of useful information on a daily basis.

  • Increase your online exposure

Once you set up an account and make enough posts, use these outlets for link building purposes. Implement search engine optimization tactics to push your brand to the next level.

Understand these tools properly and use them for your benefit. You can persuade audiences to notice you and give attention to the buzz created by you. Approach you customers in a creative way using the social media platform and build a positive image of your brand.

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May 16 2010

Become Our Fan on Facebook

Published by under Promotional Products

Promo Direct does not only wish to be a leading distributor of promotional giveaways. We believe in understanding the needs of our customers as 100% customer satisfaction is what we aim for. We would like to keep up with upcoming trends and changing requirements of the present era. Thus, we thought of joining you all on Facebook.We all know that Facebook is probably the leader of online social media today. With more than 300 million active users, it would be safe to say that everybody out there. Yes, every single body is probably registered on Facebook.

So are we.
Come join us.

After serving you all for so long, we hope you have begun to like us now.
If yes, become our fan on Facebook!

Our Facebook Page would encourage discussions about our promotional products and all our services. This could be a medium for us to connect and improve our efforts to promote your company together. Let us think of better promotional ideas, create better business gifts and help us in serving you better.

The more fans we have, the more interaction will take place. More interaction eventually leads to more opportunities to improve your business and helps us understand you better. After all, building relationships is the key motto of every business.

So why wait?
Visit our Facebook Fan Page today!

Cheers! :)

To view our large variety of promotional products, giveaways, business gifts & eco friendly products for your brand promotion, please visit our website at www.promodirect.com

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