Tag Archive 'Promotional Giveaways'

Feb 15 2010

Tips to target specific audience with promotional giveaways

Published by under Promotional Products

Promotional giveaway items are one of the best marketing tools utilized by almost every company today. But before ordering your custom promotional giveaways, it is extremely important to define your target audience specifically.

Why so?
Because you wouldn’t want your efforts to go waste, would you?

To determine your specific audience for promotional products you need to know who comprises of that target and what they are involved in. That group might consist of a college crowd, young employees or middle-aged successful businessmen.

Every target audience would evidently have preferences which differ from other target groups. For example, the target group of young corporate executives may cherish amusing souvenirs on their desks while their superiors would rather opt for classy and exclusive pen stands.

Target audience is usually classified on the basis of age groups, economy class, region, stereotypical preferences, etc. The chief decisive factor is to make sure the product appeals to the targeted audience. Another factor is to think over ways of distributing these items. You can always research and pick an ideal tradeshow or any other appropriate event to reach out to your target audience.

The motive of all this is eventually achieving the primary goal of most promotional initiatives: Every promotional giveaway must be handed over to the relevant target audience in order to acquire the best return on every dollar you spend.

So why wait?
Start determining your specific target audience today itself.

To view promotional giveaways or other promotional products, please visit our website at www.promodirect.com

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Nov 24 2009

The art of giving away products for Marketing in return

Published by under Promotional Products

Have you ever tried counting the amount of promotional products that you possess or received? And you’d certainly recollect the brand imprinted on it when mentioned, without even looking at it. True?Promotional products are being positioned and implemented much more today, in marketing and communications mix of various companies in the U.S. These giveaways are usually imprinted with a logo or slogan, to depict the brand’s personality and dissimilarity with the others, especially competitors.

Why should your company consider and concentrate on business promotional items?

Here’s why…
1. Enhances goodwill and brand personality
2. Diverts and strengthens marketing of existing products or services
3. Generates ample leads for sales
4. Acquires feedback for newly launched products/services
5. Stimulates customers’ involvement

Industrial advertising has been proven to be much more effective than most of the other mediums via promotional gifts. Due to its useful characteristics, those products are tend to be used and treasured by potential customers. That eventually leads to voluntary and repeated exposure and easy recall of the advertiser’s brand and/or the put across message.

If you have a lead database, which involves knowing the people specifically, personalizing them by including their name or preference could create maximum appeal.

The next step is simple.
For the upcoming trade show, plan out your business promotional items well.
And if you need any help with that, call us.
We’d love to help you out.

To view Business Promotional Products or other promotional giveaways, please visit our website at www.promodirect.com

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