Tag Archive 'Printing Methods'

Sep 16 2011

How Are Promotional Products Imprinted? Part Two

Published by under How To,Promotional Products

Embroidery—The logo is embroidered on the article and this is useful particularly for promotional products such as t-shirts, promotional sweatshirts, caps, and bags. To reproduce the logo or image on the substrate, a card is required. The rates for embroidery depend upon the stabbing number as well as the size of the logo

Laser engraving—A controlled beam of laser is used to literally burn the design into metal. The design turns out precise and clear. The color is obviously dependent on the color of the metal that is engraved. This method is specifically used on corporate gifts like executive promotional pens, drinkware, flashlights and other accessories.

Embossing—Utilizing a cliché or die, the design is pressed onto the article using high pressure. This method is particularly utilized with leather promotional items.

Digital printing—This technique utilizes a sticker with a layer of epoxy, which is a two-component resin. This layer enhances the product by giving a magnified look to the design that is under it while protecting the colors of the print from any wear and tear. This method is mostly used for USB drives and other expensive electrical promotional items.

 To view a large variety of promotional products for your business promotion and to enjoy low price and discounts  visit our website at www.promodirect.com

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Sep 15 2011

How Are Promotional Products Imprinted? Part One

Published by under How To,Promotional Products

Your corporate gifts have to be imprinted in a certain way. Which method is used depends upon which product you have chosen, the type of logo you mean to have on it, and also the substrate or printing surface.

Silkscreen printing—The technique uses a woven mesh to which the design is applied. The mesh has a light-sensitive layer. A design film, which contains both illuminating and non-illuminating parts, is applied to this mesh and the whole is exposed to UV light. The unexposed parts of the film are washed out of the mesh, so the ink can flow. The article to be printed is placed directly under the mesh and ink is then pressed through the mesh and onto the surface of the article.

With this method only promotional products flat surfaces can be printed and it is possible to print one or more colors. Nylon and textile products especially, like promotional t-shirts, umbrellas, caps, and mugs are printed using this method. Promotional calendars are also imprinted using this method.

Pad printing—This method uses a metal plate called “cliché” The design is fitted photographically to this. Utilizing the pad, which is the actual image carrier, the design of the cliché is transferred onto the article. Different forms of the pad can be used to print various forms. One or more colors can be printed on most articles. Usually plastic promotional items are printed using this method of printing.

Transfer printing—The image carrier here is paper onto which the design is printed by screen printing. Heat transfer press is used to transfer the desired pattern onto a surface/substrate. This method of printing is particularly useful for printing products like promotional t-shirts, banners, ceramic mugs, bags, mouse pads, and umbrellas. This technique of printing is utilized especially for multiple color printing.

To Be Continued…

 To view a large variety of promotional products for your business promotion and to enjoy low price and discounts  visit our website at www.promodirect.com

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Feb 18 2011

Digital vs. Offset Printing: Decide which one is better for you

Published by under Promotional Products

If you had to select between varied printing options a few decades ago, your choice in selecting offset printing would have been simple. However, with technology upgrades, the selection is now varied and difficult. It is therefore necessary to delve in and understand the process that of the two most popular printing options-Offset and Digital.

Offset printing, popularly known as offset lithography, involves etching the required image on a metallic plate. Then the image is transferred to a rubber surface, cylindrical in shape, from which it is shifted to the material of print. Digital printing needs transfer of an image from a computer to a metal sheet. Then the print is transferred on the actual material from the sheet.

For anyone adapting the promotional marketing strategy of the first time, the choices might seem overwhelming. However, beneath the seeming cacophony of different printing mediums, some basic principles make selections easy.  These are few simple and straightforward ideas that will help make your decision simple:

Quantity:  The larger the number of promotional products you wish to be printed, the lesser the cost per product. Even though this formula holds true for both the mediums, offset printing is more cost effective for bulks.

Quality: Quality prints are compromised for lithography method as they need manual segregation and balance between oil and water. Digital printing however does not have too much of manual handling which ensures speck free quality printing.

Colors: Usage of colors in offset lithography is rare for it can undertake only two color printing. However, digital printing has a four color print technology. So, if you need to print in color, go for the digital medium.

Time:  If you are in a rush to send your business gifts, it is wise to stick to digital printing. With the elimination of several stages in the printing process, the digital prints are often delivered faster.

Printing Surface: While digital printing works well on the paper, both glossy and plain, it cannot print on any other medium. So if you are planning to print your logo or text on some promo items like promotional pens, you will have to use offset printing.

With these pointers is it easy to gauge that your selection of printing on promotional items cannot merely depend on the latest technology offered to you. You need to keep in mind that both methods have their pluses and minuses and the best selection depends on the type of promotional item to be printed.

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Nov 26 2010

Engraving vs Printing: Imprinting that offers long-term brand identity?

Published by under Branding,Promotional Products

Tell me, when you choose promotional items to give as corporate gifts you also give an extra inch of thought about how you will customize them, right? What guides your choice of imprinting process; its cost, the effect it generates or the effect’s durability?For instance an embroidered logo gives an ethnic touch to promotional shirts, an engraved logo lends a classy look to metallic/glass surfaces making seemingly simple-looking promotional products like metal promotional pensor wine glasses seem elegant. Printing is one of the easiest and least expensive methods of imprinting and is perfect if you have a larger quantity of promotional items to customize.The last time we spoke about printing types and their features in Characteristics of Printing: Screen VS Digital Printing, many of you conveyed that you really found it useful (Thanks for that!) So I figured that this time around instead it may be more helpful to compare two processes instead of types of a process! I personally love engraving my logo, it gives a sophisticated look to my promotional products, but my loyalty lies with the printing process too, as its my budget buddy. Know what makes engraving and printing so popular? Read on…

Engraving
Printing
Engraving is one of the oldest and most elegant processes for printing, dating back to beginning of 1st Millennium BC and progressed through the European Middle Ages.
Printing first originated in China as a method of printing on textiles and later on paper. Earliest examples of printing on cloth date back to 220 AD.
(Sourced from Wikipedia)
(Sourced from Wikipedia)
It involves etching letters or designs on glass, metal, wood, etc that leaves a permanent imprint on the surface. Its perfect if you want your logo on promotional items to stay longer.
It involves imprinting with the use of ink on fabric, ceramics, plastic, glass, metal, paper. Depending on the type of printing you opt for, durability differs. Not just apparel, promotional bags made of cloth can be easily printed too.
There are three main types of engraving namely; hand-engraving, hand-tracing, and computerized laser engraving.
There are three types of printing namely; screen printing, digital printing and pad printing.
Engraving should be your preferred option if you have simple images in one/two colors
Printing is a better choice if have complex images with multiple colors.
Works best on metal or glass surfaces. Your metallic promotional pens, promotional flashlights look classier if engraved with your logo.
Works best on fabric, paper, ceramics, plastic and most other materials. You can imprint colorful logos on products like promotional shirts, promotional mugs, promotional bags
Costly compared to printing but gives a sharper, long-lasting imprint
Cost-effective compared to engraving but imprint will wear out eventually.

Let’s keep a discussion on imprinting using embroidery or etching for another post, shall we?

To view a large variety of customized products for business promotion, please visit our website at www.promodirect.com

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