Tag Archive 'Online Business Tips'

Jun 24 2010

How to use videos online to promote your company

Published by under Business & Marketing

In the past few years, many companies have utilized online videos to market their new products or services. Online videos have become a significant tool for internet marketers and thus, companies must start learning about this medium and implementing it as soon as possible.Online marketing videos are simple, easy-to-create and most importantly inexpensive. Let us take a look at why you must be creating and publicizing videos online, if you are not doing that already:

  • Attracting potential customers:

You must have heard that renowned proverb: ‘A picture speaks a thousand words’. By its very nature, an online video provides your customers a visual medium. Nowadays, millions of people around the world spend their time watching different types of videos online. A few people even prefer watching videos more than reading content on a webpage. You can create simple content-videos and upload it on video sites such as YouTube, Vimeo and Metacafe to attract more viewership.


  • SEO Friendly:

Videos are known to be super SEO friendly! Leading search engines including Google, Yahoo and Bing just love pushing videos to viewers and thus, internet marketers significantly suggest their clients to create and share videos online.

  • Educating your viewers and customers:

Videos educate your existing and potential customers about new updates, significant brand messages, company details and other important announcements, just like we do! Here, have a look: Position Your Brand with Promotional Products.

So, why wait?

Apart from giving away corporate gifts to enhance your business, utilize the new medium of online videos today!

Happy promoting! :)

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Jun 07 2010

How to strategize online corporate marketing activities

Published by under Business & Marketing

To endorse your brand effectively, you need to have a strong marketing strategy in place. We provide you some smart tips on strategizing your online corporate marketing activities successfully.

  • Company website

Develop a good-looking and reliable company website with minimum loopholes. Keep your website well-updated with business related knowledge, product and service features and customer service information.

  • Produce a company newsletter

You need to update you customers on a weekly or monthly basis on the kinds of corporate activities you are planning to do and how can they benefit your customers. Send them a smart, customized newsletter that contains useful business tips and guidelines, offers and discounts on specific products and options to share the provided information.

  • Go Social

It has been observed that promoting a brand using social media outlets has proven profitable for many companies. Share your corporate marketing activities with your customers. Let them know how your business works and what types of operations are executed. Involve and interact with your customers in a friendly way and see your brand becoming more popular.

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Jun 02 2010

How to use Social Media Tools to expand your customer reach

There are different credible ways to use online marketing tools that can bring in more traffic and potential customers. Online marketing provides the needed scope to your audience to participate in the brand promotion process as the trend of involving audiences and target customers in the promotion activities has increased globally. Another popular yet economical way to expand you customer reach more effectively is to use social media tools. Here are some tips to make your brand more prominent in the social networking space.

  • Create a company account

Create a company account on any of the social media outlets like Facebook, Buzz or Twitter. Write a good and authentic introduction of your company and explain the kind of business you do.

  • Interact with your customers

Keep your tone friendly yet informative. Listen to your customers by asking them simple questions and try to address their concerns. Provide interesting bits of useful information on a daily basis.

  • Increase your online exposure

Once you set up an account and make enough posts, use these outlets for link building purposes. Implement search engine optimization tactics to push your brand to the next level.

Understand these tools properly and use them for your benefit. You can persuade audiences to notice you and give attention to the buzz created by you. Approach you customers in a creative way using the social media platform and build a positive image of your brand.

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Apr 28 2010

Create a strong brand identity by promoting your brand online

Published by under Business & Marketing

Creating a powerful brand identity is essential for a healthy growth of the brand. The first impression created by your brand should be good enough for your customers to remember you for a longer period of time. To create that first good impression, you need to have your brand marketing strategy in place. One of the most effective yet economical ways to build a brand identity is to develop a sound website. Read more to know about the online activities you can execute to endorse your brand.

Improve Your Brand Identity
  • Create a reliable website

It is important to develop a website that guides the customer appropriately at each step. It should be a well-designed website with minimum loopholes. The communication should be clear and up-to-date. A website should have a solution-oriented approach.

  • Optimize your website

Get your website optimized with the help of Search Engine Optimization and Search Engine Marketing Tools. Make sure that your website includes quality content and useful information. Incorporate relevant keywords in the content; it will help you improve the ranking of the website.

  • Spread the word

Use networking tools to deliver your brand message through your website. Create a company account on the social networking websites like Twitter, Facebook, You Tube etc and keep promoting your business updates on a regular basis. Once you create a buzz, your brand will get the needed exposure.

Capture the online space to take your brand to the next level.

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