Tag Archive 'Marketing Tips'

May 15 2011

How to Write a Persuasive Business Message

Published by under Business & Marketing

Worried if your business mail will be lost with the several unread messages in your customers’ mailbox? Effective communication might just help you to get your mail noticed by your customers. Here are some effective business tipsthat you could use to make your business mail stand out among the rest:

To the point writing: If your business mail is chunky, the reader might miss the real point of your message. Besides, no one likes to wade through long mails. Keeping your business mail short and concise could help you stay focused and also makes it easy for the customers to read your proposal. However, take care not to hard sell because this might put off your clients. Instead you could talk of your business in the mail and subtly mention your business strengths in it.

Target audience: Using the language that your target audience can relate to is a great way to build an inter-personal relationship with them. Simple tricks like starting your mail with a casual “how are you doing?” could help because it sends across a warm feeling and makes your target audience (customers) feel wanted.

Be creative: Everyone likes a joke or a witty remark. It is a smart advertizing idea to add these or come up with other creative ideas to make your business mail engaging. By adding some interesting and eye catching lines, your business mail and consequently your business will come across as smart to your customers.

A business mail is very important because it represents your business to your customers. You could use the tips above to craft a great business mail and portray a positive picture of your business to your clients.

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Sep 24 2010

Three marketing tips to outperform your competitors

Published by under Business & Marketing

In today’s era of competition, the customer can make or break your business. Well, you know that! Your brand will shine brighter with every new customer who uses it, but your position on their favorites list will depend on how you outperform your competitors.Beating competition is difficult but doable. These three marketing tips tell you how.Out think your competitor:

You and your competitor may be offering the same products or services, but an original marketing strategy will keep you one step ahead. For example, pamper your customers with promotional products with a creative twist. Imprinted mood stick pencils, razor thin flashlight that doubles up as a keychain will beat a boring ordinary pencil or flashlight hands down! Also, keep a regular tab on what your competitors are up to and use their mistakes as the stepping stones to your success.

Repeatedly win over your customers:

Your customer’s loyalty to your brand gets a tremendous boost if you keep winning them over. One way to win them over is to associate with a cause. Promotional giveaways at charity events not only endorse your brand but also endear your customer to you. Offer unique services that your competitors don’t and make your customers feel they are more important to you.

Rope in a celebrity to convey what you want to say:

How often have you mentally reminded yourself to pick up the product a celebrity endorses, the next time you visit the supermarket? Celebrity branding is undoubtedly one of the most effective ways to woo your customer to use your brand. Choose a celebrity who is viewed as credible by customers and make your brand a trend that your customers want to follow.

Use these tips and compete with confidence.

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