Tag Archive 'Insights'

Dec 19 2011

The Real Magnitude Of Walmart

Published by under Business & Marketing

How much do you know about Walmart? We certainly didn’t know enough…that is until now! Very few know what a leviathan this largest retailer in the world really is. Check out some of the stats that blow your mind away:

  • If we were to mark Walmart’s revenue as national GDP, it would be the 25th largest economy in the world!
  • If all of Walmart’s stores were to be lined up side by side, all of Manhattan’s 880 million square feet would be covered!
  • Walmart commands the second largest active military in the world!…that is if all of its 2,100,000 people are commissioned in the army!
  • It’s 8000 delivery trucks burn 118 million gallons of fuel each year.
  • CEO Michaels makes more in an hour than his sales associate will in a year!
Source

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May 31 2011

The history of E-commerce — Since 1979

Published by under Business & Marketing

Since the development of the World Wide Web (www), E-commerce has attained rapid popularity. Right from shopping platforms for business to business (B to B) to its progress to business to Consumer (B to C), the growth has been speedy and very profiting. So much so that E-commercewebsites are now one of the major contributors to the American economy.Have you ever wondered about the beginnings and development of the E-commerce websites?  Here is a detailed graph by ZippyCart, which will trace back the history of E-commerce for you.

As this graph explains, E-commerce has been one of the most profitable businesses in the online world. It also shows the tremendous progress that the Ecommerce world is making. This graph assures that E-commerce can take our economy a long way.

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com

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May 13 2011

The Know-How of Promotional Products Industry

Published by under Promotional Products

Have you ever received a promotional product? A pen, a T-shirt, or even a coffee mug with some business name imprinted on it? The advertizing idea of giving away promotional items has gained widespread popularity since its inception in 1789. There is hardly anyone in the world today who does not receive a promo item at least once in their life. Here is a very creative chart that will give you interesting details about this widespread industry.

As depicted in the chart above, promotional products industry gains $15.6 million in revenue per year. Several surveys suggest that promotional items have an effective recall value, are great giveaways for brand building exercises, and inspire customer loyalty too!! A lot of businesses leverage this popular advertizing medium to their benefit by giving away promo items at their annual celebrations, tradeshows, and even business meetings.  So, while planning an advertizing campaign next time, it might work well for you to have a budget kept aside for promotional giveaways and see your business soar to success!!

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com

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Mar 29 2011

Sectors that benifits from Promotional Products

Published by under Promotional Products

In our effort to understand the market opinion on the Promotional Products, we ran a small poll on LinkedIn. The question asked was:


Which sectors do you think the promotional products help most in gaining business?

  • Pharmaceutical Sector
  • Educational Sector
  • Corporate Sector
  • Government Sector

We received about 200 votes with the “Corporate Sector” and “Pharmaceutical Sector” competing closely.

49% of the voters believe that the corporate sector gains maximum business by giving away promo items. One of the voters Anna Gregerson says, “…That said, just wanted to note that as of 2010, pharmaceutical companies are pretty limited in what they can give out to medical offices and government offices have pretty tight controls as well. Educational settings vary, but I’ve seen policies limiting both the value and the type of promo product. The matrix isn’t just value – it’s ecology, where manufactured, safety and some other mind boggling add ons. Doesn’t mean that they are not important but I think it does mean that in marketing to these groups you need to think about other ways to remain memorable while building the relationship – Promotional products are very much secondary to building the one-on-one relationships and establishing trust. Unless you’re talking about tradeshows – where the competition for the shiniest thing is fierce and it’s hard to stand out – the corporate sector still offers the most ROI on promotional products. In fact, in an odd twist of fate, it is actually a turnoff if nothing is ever sent or offered. Natch, it has to make sense, be interesting and at least remotely relate to what you do —– but the worst sin is never giving anything – I’ve seen and experienced really good companies being perceived as less than competent/savvy when there was absolutely nothing ever offered or left behind. Weird but true. Just my (rarely) humble opinion.”

Another voter Kirk Dixon says, “I agree with these comments, corporate is way broader, and has far more reach. And both corporate and Pharmaceuticals have deeper pockets than education & government. But I voted Pharma because I think the promotional samples with Pharma product launches are real, so when used in conjunction with a promotional magnet, calendar, pen, or any other promo item, they accomplish both brand visibility, recognition, contact info., in addition to an actual customer experience of the product benefits which can be far more valuable.”

With these opinions and promotional business ideas it would not be incorrect to say that both pharma and corporate sectors can effectively use promotional products to gain more business. However, the same cannot be said of the educational and government sectors where promotional items would not gain a significant amount of business, even though they may benefit by giving away the products to their users in general.

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com

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