Tag Archive 'Happy Customers'

Sep 19 2010

How important are customer relationships for a business?

Published by under Business & Marketing

It is a known fact that it is easier for businesses to maintain current customers rather than get new customers. Customer loyalty is essential for any organization’s success. Customers generally prefer dealing with one trustworthy business instead of approaching different businesses in one industry. But in order to ensure that your customers stay loyal, you need to form good relationships with them and provide them with outstanding service. In fact, in a recent survey undertaken by Promo Direct, 57 % of the respondents believed that the most important aspect of the Marketing Strategy of a successful business is good Customer Service.

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If a customer receives exceptional service from your organization, he/she won’t be lured by your competitors’ offers. In addition to meeting their needs, exceeding customers’ expectations by gifting them Promotional Products will further cement the customer-business relationship. Long- term customer relationships will boost your sales and increase your number of customers.

Loyal customers will also recommend your business to their friends, colleagues and relatives and will conduct effective Word-Of-Mouth-Marketing (WOMM) for you. Research has shown that more individuals believe WOMM as compared to print and TV commercials. This is because people believe that the communicator of WOMM will be honest because he/she stands nothing to gain from the referral.

Thus providing outstanding service to your clients leads to the formation of a good customer relationship. A strong customer relationship leads to positive Word Of Mouth and thus, more customers.

So, start forming long-term business relationships with your customers to ensure your success.

To participate in our survey and other interactive business-related polls, you can begin here (Note: You must have a LinkedIn account).

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Aug 29 2010

5 ways on how to please your customers

Your customers are the backbone of your business. If you are a new player in the market, the first and most important factor that will help you determine your future goal is the strength of your customer base. You need to develop and execute different strategies to expand and stabilize your customer base. Once your customers start following your brand name, the next step towards achieving greater results is to delightfully gratify your customers. We offer you five ways to successfully please your customers.

  • Satisfy their needs

Your products and services should satisfy the requirements of your customers. Make sure you do a thorough research of the kind of lifestyle your customer lives, the age and gender group he belongs to. The products and services you offer should reflect your concerns towards your customers.

  • Reach out to your customers

Your customers expect you to solve their issues. Your approach towards your customers should be positive and solution-oriented. Give out a patient ear to them and set up a plan to address and solve their problems.

  • Share your company information

Customers are always attracted towards companies that follow transparent business and communication practices. Let your customers know more about you through the social networking channels that are readily available today. You can also send them a monthly update in the form of a newsletter to keep them updated.

  • Keep special offers for them

Your customers pay a fair price to obtain the products and services you offer them. Give them good discounts whenever possible. Also, keep special offers for them every season. Attract prospective customers towards you in the shopping season through sale offers and special coupons.

  • Be creative

Send seasonal greetings to your customers to surprise them. Gifting them with useful products with your brand logo will create a sense of belonging in them. Offer them attractive, innovative and handy products on various occasions and get your brand the needed exposure.

This way, you can keep your customers happy for a longer period of time.

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