Tag Archive 'Google'

Mar 16 2011

Google’s new search algorithm and its impact over online business

Published by under Business & Marketing

Google has done it again. They sent their panda out with a set of new rules which has managed to upset the organic searches and page ranking of many websites. Needless to say, businesses that have incurred losses are angry as their online world of search has been dismantled and turned over.

What made Google consider a revision of its rules? Right from the start Google has given importance to user relevant search results. However, lately the company has been getting a lot complains from their users about the jargon they come across, which ruins their search experience. With an aim to address this problem, Google has revised their strategy and added ‘relevant content’ as a part of their high ranking search criteria.

While some low ranking pages have benefited from this, as their authentic and relevant content has got higher page rank, some previously higher ranked businesses now got a lower rank.. It is estimated that this revision led to business loss of about 1.2 billion. Such an impact on online businesses has raised questions on the authenticity of Google and their operations. However, the fact remains that Google is privately owned, can change its policies independently and the company is the leader in the field of ‘search’. This leaves the online business owners with no choice but to follow the guidelines set by Google to increase page ranking.

Here are some new business ideas to ensure that your page ranking improves and gives you better results in the page rank:

1. Add Written Content: This is an important first step for any website, especially an ecommerce one. This is because unlike other business websites, the one based on ecommerce usually do not have much content and thereby might rank low on the search engine.
2. Add Relevant Content: It is a usual practice for many websites to add completely unrelated or loosely related content to their websites as a gimmick to get the Google crawler to notice them. Even though this worked in the past, it is pretty useless with the new criteria the company has set.
3. Add Relevant Content to the Partner Sites: Another simple gimmick that the website owners undertake is to have several content related partner sites and blogs to work as back links for their own website. With the new criteria from Google, now the focus is on having quality and unique content on all back links too.

Besides implementing these small business ideas on your website, it is wise to remember that Google has always paid maximum attention to their site being user friendly. Gabriel Stricker, a Google spokesman says, “Our goal is simple: to give users the most relevant answers to their queries as quickly as possible,”. If this basic driving force behind Google’s functioning is in your mind as you plan your online business strategy, you are sure to get it right and ensure that your venture is a success.

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Dec 16 2010

The famous and the forgettables of Google & Twitter- 2010

Published by under News,Social Media

Google’s annual most searched list – the Google Zeitgeist is out! Celebrities, movies, music and chat sites dominate the list.

The US list of’ fastest rising’ and the ‘fastest falling’ is exactly half similar to the global searches with a few positional changes of course. IPad may have come second to Chatroulette on the global list but in the USA, it took over as the topper. Justin Bieber and Myxer are the other common terms on both the lists.

Facebook clearly has more fans among Americans as compared to Twitter if Zeitgeist is anything to go by. While Twitter ranks eighth on the list of the ten most searched global terms, it doesn’t feature anywhere in the top 10 searched terms in the USA.  Facebook may be the last on the global fastest rising list but in the US, it ranks seventh and has nudged out Twitter off the list!


Almost instantly after the Zeitgeist, Twitter also released its list of top trending topics – essentially about what are people talking/tweeting about. The Gulf of Mexico oil spill, the Haiti Earthquake, Google Android and the Apple iPad were prominent topics for discussion here, just like they were some of the most searched news on Google.

When I say that brand positioning on Twitter is very effective, I have a reason. While Google lists out the searches by users, Twitter derives its trends list on the basis of actual tweet conversations or discussions thus making the trends closer to what people actually think and talk about, while Google searches are usually done in an exploratory fashion. Through Twitter, you can easily reach out to your target group, know what works for them and what doesn’t and even promote your business among the group who may actually be interested.

Google search trends can help your business too. Did you know that Google can help you know what terms related to your business are the most searched, when and how much – which will obviously help you in your brand positioning.

All you have to do is first go on Google Insight, type terms associated with the industry you come from for example, if you belong to a promotional products industry, type multiple terms related to the above like promotional items, business gifts, promo items, corporate gifts etc. You can make your search more defined based on geography, category as well as the time frame.

The results will show you how many searches have been conducted for a particular term like promotional products, or corporate gifts thus juxtaposing it with the total number of searches done on Google over the time period you have specified. You will also get to know when the term was searched the most and when the least which can help you strategize your brand positioning initiatives accordingly.

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