Tag Archive 'Google'

Aug 18 2011

Google’s Acquisition Of Motorola

Published by under News

On Monday, August 15, 2011, came Google’s announcement that it is buying Motorola Mobility Holdings Inc. for $12.5 billion approximately, making it Google’s largest acquisition. This shows that the internet giant is now serious about expanding and going beyond its core business interest to compete directly with other mobile phone makers.

Google has said it will pay $40 per share in cash for Motorola—a 63% premium over the closing stock price of Motorola Mobility shares last Friday. What does this do for Android? So far Google has only overseen the mobile business from a distance and has not yet entered the manufacturing or design aspects in a major way.

“Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers,” Larry Page, Google’s CEO, said in a statement.

Now with Motorola to shine the light on it, the Android operating system will have better armor in the form of patents to protect its manufacturing partners, such as HTC and Samsung, from major tech players Apple and Oracle. The latter have sued either Google or its partners over the past few months in order to blanch out the competition or simply to extract licensing fees!

Consumers sure can look forward to better smartphone technology and a better product from Google and Motorola now, though carriers have less to look forward to, what with one more super-powered manufacturer to deal with!

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Jul 06 2011

MySpace was sold for a reported $35 million

Published by under News,Social Media

Facebook has managed to leapfrog MySpace by a mile and a double with over 700 million members, 157 million visitors in the month of May alone, and an ad revenue of $2.2 billion!

How did it happen that a business which started in a Harvard dorm room overpowered and brought down to its knees another that was started long before and even had corporate backing?

a) One theory goes that “Facebook was more effectively designed to appeal to young Internet users than MySpace was.”b) Another theory is that News Corp. simply “did not understand the Internet well enough to steer MySpace toward regular Internet users, and instead tried to use the social network as an instrument to promote its Fox products.”c) Or was it the advertising clutter on MySpace that did it in? MySpace struck an advertising deal with Google and since then the site was replete with marketing messages.

What do you think it was?

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Jun 08 2011

Cyberattacks From China On Gmail…An Act Of War?

Published by under News

Once again internet wars between Google and China continue to fuel the political cinders. A cyberattack has been launched by China with a breach of Gmail accounts of hundreds of high-profile individuals in several nations, or at least that is what the tech giant claimed on June 1, 2011.

U.S. and United Kingdom military officials, just a day prior to this, acknowledged that nation-spurred cyberattacks could be an act of war. With reports of frequent break-ins at major defense operations and other similar disclosures, one wonders if there is some meat to these claims.

Google is calling it a deliberate attempt to mar the Gmail service by making the problem appear to be with the service itself. Google representatives stated “We have checked extensively. This is a government blockage carefully designed to look like the problem is with Gmail.” Eric Grosse, engineering director of Google’s security team, said that in a campaign to collect Gmail users’ passwords, the hackers targeted the accounts of “senior U.S. government officials, Chinese political activists, officials in several Asian countries (predominantly South Korea), military personnel and journalists.”

However, Google is not new to this in the country. Since 2006 when they first entered the Chinese market the two have exchanged blows that seem one too many. Even so, Google has had to submit to the demands of the eastern giant time and again. The Chinese market is just too large to erase and forget and so Google succumbed to the Chinese demands and applied censorship policy to the Google.cn service.

So what one wonders is that Google doing it again?—going down on its knees in the face of losing a market of 338 million customers, because in spite of the cyberattack claims from the Chinese, it hasn’t as yet struck back. Google perhaps has come to terms with the fact that it has landed in a ‘hot-and-sour’ soup by entering this market and must keep a defensive stance, knowing what is at stake.

Another debate that this entire episode has sparked off is that of whether this whole cyberattack was a “phishing” attempt or was it “hacking”? What do you think? Is it phishing, hacking, or an ACT OF WAR? Tell us all your views!

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Apr 25 2011

New +1 Button in Google Search

Published by under News,Social Media

Google\’s new +1 buttonGoogle has taken its commitment to making its searches user-friendly to another level with the introduction of a new “+1” feature that is currently in the experimental mode. Appearing in quick succession after the implementation of their “website blocking” service, this one (similar to the Facebook “like” button) is their first step in the world of social media on their search engine platform.

“Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for ‘this is pretty cool.’ To recommend something, all you have to do is click +1 on a webpage or ad you find useful,” says an insider from Google.

To check out this feature, you need to sign in to your Google account and sign up for their “experimental search site.” Once you do that, you will get to see the “+1” tab next to the search result. Then you can recommend a particular website to others on your Google “contacts” list by simply hitting the +1 sign. For instance, if you have +1’ed  www.promodirect.com after signing into your account, whenever anyone in your contacts is looking for promotional products on the net, Promo Direct will show “+1 like” from you and consequently will be recommend to your friends and contacts.

Google spokesman says, “The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”

So we want to know what this means for online businesses. Here is how it will impact them:

  • User power and website ranking: With the +1 feature and easy means to block the website, Google has given power over the fate of online businesses to its users. If your website is not preferred by users, you run the risk of getting blocked or not getting a much-coveted +1 preference, thereby affecting traffic and sales.
  • +1, a part of Google Algorithm: Google plans to make +1 feature a part of their algorithm. They believe that if the users like a particular website, it gives them a good reason to rank it higher than others. So one more thing to keep you on your toes while worrying about where you rank in Google searches.

Google’s +1 feature promises to create a great user experience for its loyalists, though websites and businesses might have another take on it! Let’s wait and watch…

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Apr 06 2011

You Can Now ‘Hide’ Sites In Google Searches To See More Of What You Want

Published by under Social Media

Apart from introducing the new criteria of “relevant content” in its algorithm, Google has come up with a new feature that will enable users to block websites they don’t want, in their search results. The feature has already been implemented and will soon be available for usage worldwide. Try it out sometime! A spokesman on the official blog of Google says, “…you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to ‘Cached’” that reads “’Block all example.com results”.”
You now have the power to decide if a particular search is relevant to what you are looking for. Aimed to bring convenience to users, this feature will prevent websites with irrelevant content from appearing on top rank searches that you do in Google.

So, how exactly will this impact online businesses and “content farms”?

Google says, “We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google. In addition, while we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.” What this implies is that if Google finds a particular website being blocked by a significant number of users, they might consider banning it in the future altogether from their search results.

With this announcement by the search engine giant, it’s time we pull up our socks and ensure that websites are not optimized for irrelevant keywords. So the prime focus of an online business should be to create relevant and unique content that the reader will find useful, engaging and interesting. Make your keywords relevant to your products/services so that a small business searching for that particular product/ service sees it listed amongst the top searches in Google. The other thing you can do is add unique facts related to your niche on your website by way of articles, so that you engage readers. By making the content relevant in this way, you are unlikely to be blocked by users and thereby by Google.

To conclude, a wise business strategyis to keep your audiences happy by providing them with content that is relevant to their searches. This also ensures a brownie points in the form of repeat visits from interested customers and a consequent higher page rank.

 
 
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