Tag Archive 'Google'

Jan 13 2012

They Got An Eye On You… Google Shows!

Published by under Business & Marketing

If you are on the web, or even off it, everyone’s got their eye on you! But don’t take our word for it! Ask the experts…ask papa Google himself! Past year search trends on Google are out and what they show is that your brand is constantly being judged and evaluated, praised and criticized. The world is watching you 24/7 and everything you do contributes to your brand image and perception. Your product, your website, your marketing, your brand, your interactions with your customers, with your employees—it’s all being observed and the opinions and reviews are being passed on to peers and friends all over the world!

Google has turned the lens on itself and analyzed billions of typed-out search queries over 2011 to show what the most popular searches were. Trends show that in technology people wanted to know most about Icloud, OSX Lion, Ipad2, Ipod Touch 5g, Iphone 5, and Macbook Pro, while the most highly searched products were HP Touchpad, Ipad 2, Iphone 5, and Samsung Galaxy.

Brand power is phenomenally significant in the gaming world. In 2011, people searched online games like Wow, addictive games, free online games, and Miniclip the most, while in the world of video games—Black Ops, Call Of Duty, Halo Reach, and Super Mario beat Battlefield 3 and Dragon Age 2 easily! People know their car brands well too. Ford, Nissan, BMW, Jeep superseded Audi and Lexus even!

Why some brands are searched more than others is because they have done a lot of things right, including creating a product that plugs into customer need directly and offers a much sought after solution. Along with an ace product, they have also worked day-in-day-out on creating a brand awareness that is sustained. So be careful how you tread the road of branding. One tiny misstep can mar a 1000 things you have done right! They are watching you ALL the time…

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Dec 12 2011

Google Needs To Clean Up Its Attic To Avoid Becoming Another Microsoft

Published by under News

How is Google like Microsoft? Both have one core business that they took and built ‘the empire’ upon. With Google it’s Google Search and for Microsoft, Windows is what has dominated the market. Goes without saying that these core products are immensely profitable, create great cash flow and contribute to the larger part of the revenue of their parent companies.

However, beyond these core businesses the two global leviathans have something else in common, and that is what the late Steve Jobs advised Larry Page about. Steve cautioned Larry, “Figure out what Google wants to be when it grows up…What are the five products you want to focus on? Get rid of the rest because they’re dragging you down. They’re turning you into Microsoft.”

Facts show that Google is becoming a Microsoft clone with several non-functional, unloved, forlorn, ‘once-ran’ products that are dead weight it has been dragging. However, Google seems to have taken up Job’s advice and is killing all its victim products.

Google CFO Patrick Pichette said, Google will “feed the winners” and “starve the losers” once they have given an opportunity to each of the units to compete for users. Here’s a list of some of the products and experiments that are being tossed overboard: Google Wave, Knol, Google Search Timeline, Google Bookmarks List, Renewable Energy Cheaper than Coal, and Google Friend Connect.

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Dec 05 2011

What’s Happening Now?! Google Will Tell You!

Published by under News

Google says that the new “freshness updates” algorithm is sensitized to the fact that people want the most ‘new’ update on things. A favorite recipe might rank high but compared to this, latest news and events would command the higher ‘freshness’ quotient. Google would show search results that are just a few minutes old right at the top of search results! Google claims that this update will impact approximately 35% of search results.

Even if you do not punch in the appropriate keywords for latest news and developments on things like presidential elections, sports updates, or stocks and finance updates, Google now understands that you would want to see the most recent news and will deliver just that!

The freshness update algorithm is taking the Caffeine update from last year to the next level. Caffeine was an improved search function that allowed Google to index content faster.

Earlier this year Google came out with Panda that weeded out sites that populated Google with low-quality results.

However, Google has now evolved in the understanding that what people more often want and are looking for are results that have immediate relevance—what is happening ‘now!’ That is what qualifies a relevant search, one which brings users fresh and new information.

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Oct 11 2011

Why Are We On Google+ When Google Top Management Isn’t?!

Published by under News,Social Media

The first principle of marketing is that you market what you believe in and what you use yourself. Michael DeGusta recently did an analysis of Google+ and how frequently the senior management at Google uses it. The statistics are shocking because no one would expect the web giant to be so presumptuous about its own offering.

Let’s start right at the top of the hierarchy. Whereas Zuckerberg spends all day on Facebook and Twitter CEO tweets up to even 30 times a day, stats show that since the launch of Google+ in June 2011, Google CEO, Larry Page, has only put up 7 public posts till now.

Executive Chairman Eric Schmidt can’t even claim to that number–he has never posted at all! Several board members have never posted at all either. So much for being leaders!

Of the 6 SVPs, 4 have not posted since August and between them they have only 9 posts in all!

Out of the 18 senior most people who oversee Google, 11 haven’t even joined or have never posted even once, while 5 have hardly used Google+ at all.

With such statistics, one wonders—if Google management does not like or use its own product, should we?! The product simply did not look convincing enough right from the start…a quasi-Facebook attempt, and though it had some features which gave us some hope that Facebook might finally have something to contend with, people just weren’t convinced enough about Google+. Now that we know Google’s top management isn’t either, we know we were right all along!

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Sep 22 2011

Why Google Loves Zagat

Published by under News

Google has acquired Zagat! Called “The Gastronomic Bible” by Wall Street Journal, Zagat has come to become the loved brand of consumer survey-based reviews and information on where to eat, drink, dance, and stay anywhere locally or across the world.

Google is excited about the acquisition. Says Marissa Mayer of Google, “I’m thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering…enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world. With Zagat, we gain a world-class team that has more experience in consumer-based surveys, recommendations, and reviews than anyone else in the industry.”

The benefits to Google are clear, but there are lessons to be learnt for businesses from this.

Going Local:

Google is now increasingly giving importance to local searches than ever before. Research shows that 30% of all searches contain a city, state or zip code and the statistic of 2.6 billion local searches online per month shows that Google local search has almost completely wiped out Yellow Pages from people’s minds.

Every business is looking to increase leads and sales and generating targeted traffic to your website is of the essence. So going local is the key. Business owners everywhere must work on optimizing their site for local searches in order to reach the consumers that matter the most!

 

Reviews & Feedback From Consumers For Consumers:

Zagat believes “…that the shared opinions of thousands of avid consumers with real experiences are inherently more accurate than the opinions of just one or two critics.” Stats show 90% of online consumers trust peer recommendations while 70% rely on views and opinions of unknown users. Moreover, by getting feedback, reviews, and recommendations businesses get increased visibility online. Learning from Zagat’s example getting user-reviews is of paramount importance for online businesses.

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