Tag Archive 'Customer Relationship'

Nov 04 2011

Is Your Sales Team Losing The Battle To Your Well-Informed Customer?

Published by under Business & Marketing

Customer satisfaction is no longer a lazy day by the poolside for business owners. Today the customer’s expectations are high. He is no longer just waltzing into your store because he simply felt like it. Instead he has done thorough research about what he is spending his precious bucks on and he has studied the reviews and opinions of his peers and users who have used, tried, and tested the said product.

According to several surveys and studies done by the likes of IBM, Cisco, and Accenture, statistics show how the sales strategy and execution needs drastic overhaul everywhere, irrespective of which niche you’re in:

–60% of shoppers rated online reviews as more significant than in-store sales employees or even social networking

–Shoppers said that they would rather do a detailed research and study the products online than interact with the sales staff

–51% of customers said that online reviews swayed their buying decisions over and above other sources of information

–87% of retailers concur that finding better deals is easier for consumers who make use of online price-comparison applications and online shopping tools

–41% people are more likely to broadcast negative product experiences online on Twitter or by writing a negative review

Given these stats, businesses need to revisit their sales strategy and enhance the shopping experience they offer to the consumers who walk through their doors.

You can watch out for negative factors that turn customers away from you, like:

1)     Limited sales assistance that leads customers to walk out sooner.

2)     Out-of-stock products are a major turn-off for customers too.

3)     People have lesser patience and long checkout processes don’t really help!

4)     Consumer demand for price-comparison is something that your sales department has to give serious thought to.

Consider five elements when analyzing shopping experience that you offer to your customers in order to retain them:

(a)   Engagement—Attracting and keeping consumers engaged is a task that can never have enough put into it! According to Cisco, retailers should “introduce technologies such as interactive digital displays, video assistants, social networking technologies and Wi-Fi networks that enable shoppers to remain connected with trusted people and information while they are in the store.”

(b)   Consistent brand experience and quality.

(c)   Furnish and equip your sales staff with adequate information on the products—including user experience, feedback, price-comparison, durability, etc.

(d)   Expediting and speeding up the shopping process.

(e)   Problem recovery—helping to resolve issues and providing compensation efficiently and speedily.

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Sep 19 2010

How important are customer relationships for a business?

Published by under Business & Marketing

It is a known fact that it is easier for businesses to maintain current customers rather than get new customers. Customer loyalty is essential for any organization’s success. Customers generally prefer dealing with one trustworthy business instead of approaching different businesses in one industry. But in order to ensure that your customers stay loyal, you need to form good relationships with them and provide them with outstanding service. In fact, in a recent survey undertaken by Promo Direct, 57 % of the respondents believed that the most important aspect of the Marketing Strategy of a successful business is good Customer Service.

Click on the image to enlarge

If a customer receives exceptional service from your organization, he/she won’t be lured by your competitors’ offers. In addition to meeting their needs, exceeding customers’ expectations by gifting them Promotional Products will further cement the customer-business relationship. Long- term customer relationships will boost your sales and increase your number of customers.

Loyal customers will also recommend your business to their friends, colleagues and relatives and will conduct effective Word-Of-Mouth-Marketing (WOMM) for you. Research has shown that more individuals believe WOMM as compared to print and TV commercials. This is because people believe that the communicator of WOMM will be honest because he/she stands nothing to gain from the referral.

Thus providing outstanding service to your clients leads to the formation of a good customer relationship. A strong customer relationship leads to positive Word Of Mouth and thus, more customers.

So, start forming long-term business relationships with your customers to ensure your success.

To participate in our survey and other interactive business-related polls, you can begin here (Note: You must have a LinkedIn account).

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Jun 26 2010

How important are customer relationships for your business

Published by under Business & Marketing

Most business owners end up making the costly mistake of not paying too much attention to someone who has already become a customer of the company. There are usually a lot of inactive customer files in their cabinet and they assume they will stay as customers without maintaining a consistent relationship with them. If you are one of them, changing that tendency as soon as possible would be very beneficial to your business.

Big companies usually spend a lot of money just to interact with their customers in order to understand them better for future goals and strategies. Those companies have also started implementing a program called the Customer Relationship Management (CRM), which is highly recognized and implemented for developing and managing interactions with potential as well as existing clients.How does promotional merchandise play its part in building customer relationships?

Promotional products enhance your business by appreciating your customers or clients or making them feel good by receiving gifts from your company.

  • Promotional items can be given away to potential customers for attracting them and encouraging them to convert into customers.
  • Promo items can also be given away to clients and existing customers to appreciate their trust in your business and encouraging their loyalty towards it.
  • These products can also be gifted to investors and other well-wishers to make them feel credited for their support and contributions.

They say, ‘Customer is King’. So treat them like that.

Happy bonding! :)

To view a large variety of Promotional Products & your brand promotion, please visit our website at www.promodirect.com

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