Business Archive

3 Ways To Keep A Watch On You Competitors

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  Ignoring competitors is certainly a mistake that small businesses must avoid. If you choose to turn your back on them, they will walk away with your customers. In order to make sound business decisions that will help you retain customers or entice new ones, it’s important to keep

5 Must-Read Books For Every Entrepreneur

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Being an entrepreneur is not easy. However, making time to read a book every once in a while can be a valuable experience for entrepreneurs and those fascinated by startups. Several successful entrepreneurs have penned down books to inspire others. But finding the right one amongst a stream of

CEO Savvy -7 Critical Attributes of Successful CEOs

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Starting a business requires much more than an MBA. Even though one may have an advanced business degree, he or she may still be lacking in qualities that make up a successful CEO. Not every CEO has the same personality or background, but there are general qualities that tend

The Wisdom Of Warren Buffett—Real Life Lessons From A Real Business Guru

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One of the most successful investors in the world, business magnate, third richest person in the world, “Oracle of Omaha” –is that all there is to the great legend? No! There is the great philanthropist to him as well. His wisdom not only covers the realm of business and

How Do People Perceive Your Brand?

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So you’re at a tradeshow where you are promoting your business. You’re showcasing your product or service and also promoting your website. Handouts, personal introductions, samples, giveaways…the works! What is all this communicating about your brand? What is your message to your audiences? That indelible first impression—is it going

First Impressions DO Count For Your Website

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No, we are not talking about the adornments and embellishments on your landing pages! It’s not a Van Gogh visual marvel that your customers seek when they come to your website. That helps, but only as far as the thrill ride at Disney World might last (probably much shorter)!

New +1 Button in Google Search

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Google\’s new +1 buttonGoogle has taken its commitment to making its searches user-friendly to another level with the introduction of a new “+1” feature that is currently in the experimental mode. Appearing in quick succession after the implementation of their “website blocking” service, this one (similar to the Facebook

Ten Commandments of writing a business bio on social networks

I: Make thy bio site-specific Different social networks have different space provisions and making a standard bio may not work. For example in LinkedIn you get all the space you want but sites like Twitter give you a meager 160 characters to describe yourself in entirety. The smart way

3 Reasons to visit a Trade Show

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Assess competitors’ products and marketing initiatives: Trade shows provide the perfect opportunity to learn about your competitors’ marketing strategies and offerings. These events allow you to collect information that can provide you with a competitive advantage in the long run. Gather promotional literature from competitors’ exhibition booths and speak

4 Effective Tips for Women Entrepreneurs

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Did you know that 22nd September is American Businesswoman’s Day?Women-owned organizations comprise forty percent of all firms in the United States, according to the Center for Women’s Business Research.Have you always dreamed of being your own boss but don’t know how to go about it? Here are 5 tips