Business Tips Archive

Questions to keep in mind when designing a logo

Author: | Categories: Branding, Business & Marketing 2 Comments
In large looming corporate world where changes take place at lightning speed, have you ever wondered which single strategy could get you noticed and create a long lasting memory for your potential clients? The answer is likely to be “advertising” for most of us. However, when you ask an

Wanna know the most DECISIVE element for marketing research?

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I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying with a purpose.” It got me thinking of the importance of market research for any business. Is marketing researchreally that important? And how important is DEMOGRAPHIC information in the bigger

Employee Management tips that requires you to be a leader

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I always say that three things should instantly course through the mind of an employer before he ticks off an employee/s. (I know its too subjective to be small business advice, but it always works for me!) You were once an employee too Split second anger will cause staggering

Donate for a Cause and earn accolades for your Business

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I am a firm believer in the ‘what goes around comes around’ – in business, just as much in life! Its probably for this reason that I subscribe to certain causes that have considerably facilitated my growth as an individual and as a businessman! And a latest post on

The Brand image contest – and the winner is…Customer loyalty!

Picture this: You are the owner of ‘Successfully Successful’ – an imaginary company that has everything going right for it. Your branding strategies are impeccable – you believe that ‘new’ never gets ‘old’ and regularly update your gradually increasing products and services catalog, you diligently make your presence felt

What and How of Brand Essence in Small Business Advertising

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‘Have skin as soft as a baby’s’… No images need to accompany this slogan; the power of imagination has already won over the women. Not surprising then that many Chinese women have begun taking a collagen drink – the product this ad campaign endorses – which promises women youthful

Online business opportunities on Social Media – The Facebook Marketplace

As a teenager I loved the garage sales in my neighborhood primarily because they stimulated and satiated my curiosity. I have purchased some really amazing stuff from these sales over the years and some of them still stay with me, as fond collectibles. As an adult I got to

5 Questions Small Businesses Should Determine Before Commencing

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If you are thinking to start a new business, you might have also thought of determining a business plan. It is important to set up a focused business plan to attain an overall picture of what needs to be done next. Every successful organization crafts a strong base of

Five Things You Should Check Before Purchasing Promotional Products

Author: | Categories: Promotional Products 3 Comments
If you are planning to purchase promotional products in the near future, it is absolutely necessary to take a few precautions and avoid regretting later. Following are five significant points that you must consider before purchasing promotional products: Check efficiency Make sure the type of promotional products you purchase