Tag Archive 'Business Tips'

Mar 16 2011

Google’s new search algorithm and its impact over online business

Published by under Business & Marketing

Google has done it again. They sent their panda out with a set of new rules which has managed to upset the organic searches and page ranking of many websites. Needless to say, businesses that have incurred losses are angry as their online world of search has been dismantled and turned over.

What made Google consider a revision of its rules? Right from the start Google has given importance to user relevant search results. However, lately the company has been getting a lot complains from their users about the jargon they come across, which ruins their search experience. With an aim to address this problem, Google has revised their strategy and added ‘relevant content’ as a part of their high ranking search criteria.

While some low ranking pages have benefited from this, as their authentic and relevant content has got higher page rank, some previously higher ranked businesses now got a lower rank.. It is estimated that this revision led to business loss of about 1.2 billion. Such an impact on online businesses has raised questions on the authenticity of Google and their operations. However, the fact remains that Google is privately owned, can change its policies independently and the company is the leader in the field of ‘search’. This leaves the online business owners with no choice but to follow the guidelines set by Google to increase page ranking.

Here are some new business ideas to ensure that your page ranking improves and gives you better results in the page rank:

1. Add Written Content: This is an important first step for any website, especially an ecommerce one. This is because unlike other business websites, the one based on ecommerce usually do not have much content and thereby might rank low on the search engine.
2. Add Relevant Content: It is a usual practice for many websites to add completely unrelated or loosely related content to their websites as a gimmick to get the Google crawler to notice them. Even though this worked in the past, it is pretty useless with the new criteria the company has set.
3. Add Relevant Content to the Partner Sites: Another simple gimmick that the website owners undertake is to have several content related partner sites and blogs to work as back links for their own website. With the new criteria from Google, now the focus is on having quality and unique content on all back links too.

Besides implementing these small business ideas on your website, it is wise to remember that Google has always paid maximum attention to their site being user friendly. Gabriel Stricker, a Google spokesman says, “Our goal is simple: to give users the most relevant answers to their queries as quickly as possible,”. If this basic driving force behind Google’s functioning is in your mind as you plan your online business strategy, you are sure to get it right and ensure that your venture is a success.

To view a large variety of promotional products for your small business promotion and to enjoy low price and discounts please visit our website at www.promodirect.com

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Mar 12 2011

Famous Business Visionaries and their ultimate business principal

Published by under Business & Marketing

What makes an entrepreneur a visionary? Someone who achieves tremendous success is often driven by some basic principal, a vision, a set of guiding principles or business ethic that he holds close to himself and implements as his core strategy.

Wouldn’t it be great to know the business principles of the masters? Here are some maxims from the greats that will help transform your business development strategy.

“Surround Yourself with People Smarter than You”- Chris Albrecht, CEO, Home Box Office and George Steinbrenner, owner, New York Yankees

These two highly successful entrepreneurs have integrated this simple idea not just in their business but into their lifestyle, their very being and the thought has led them to tremendous success. With people that are smarter than you around you, you are more likely to gain market and competitive insights, business knowledge and business ideas at speeds and depths that you cannot hope to match ion you own.  You grow, your business grows and your rate of growth grows! The only question is how secure are you in your own abilities to not feel threatened by smarter colleagues?

“Remember Who You Are, Not What”Brad Anderson, Vice Chairman and CEO, Best Buy

The simplest summarization of Brad Anderson’s passionately held belief is ‘BE GROUNDED’.  As we climb up the corporate, financial and social ladder, we forget our selves. Status and designations take prime place in our life instead. For instance, ask one of the senior management employee of a multinational “who is he?” and he is likely to say, “I am a Vice President or in the senior management of so and so company.” Rarely does anyone remember to simply say, “I am a human.” Being grounded keeps you in touch with your humanity and consequently with other people, their aspirations, weaknesses and dreams. Motivated people in turn help sustain the motivations and the ideas that you began your business with.

“If You Think You Can’t, You’re Right”- Carol Bartz, CEO, Autodesk

At first go, you are likely to be jarred to get this negative thought from as big an entrepreneur as Carol Bartz.  However, in this negative lies a very pertinent truth.  “If You Think You Can’t, You’re Right” means, if you think you cannot do something, you are stuck in the negativity of that idea and refrain from doing those things that are needed to be done in order to succeed. Once this hurdle is crossed, the going gets easier, because you resolve to then find a solution instead of being stuck in negativity. Get it out of your system and your achievements will surprise you too. Because the flip side of this coin is “if you think you can, you are right too!”

Business visionaries and entrepreneurs grapple with a range of different business ideas and problems on regular basis. They also come up with solutions to these problems. Listening to the masters leads to a faster learning curve, fewer mistakes and greater success.

To view a large variety of business promotional products for your brand promotion and to enjoy low price and discounts please visit our website at www.promodirect.com

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Mar 08 2011

Significance of Comparative Analysis in Business

Published by under Business & Marketing

By the basic application of the rules, to start a business venture, comparative analysis is eminent. However, the areas of analysis are the key pointers in deciding the focal point and the course of your business. For instance, if your main business deals in selling perfume bottles and your focal point is to achieve business expansion through advertising, your comparative analysis should not merely deal in analyzing your competitor’s business behavior on a whole, but should be concentrated towards understanding your contenders in that particular aspect.

Here are some pointers that can be used while comparing your competition in different areas to know their business performances and compare your standing against them:

The investments that your competition makes: Knowing the investments your clients make on different sections of their business acts as a great revealer, not only in knowing their business worth but also their expansion plans. To understand their budget in advertising domain gives you glimpse of their market strategy and the extent of their market presence. This done, the next step would be a comparative analysis that is sure to gives you an exact estimate of where you stand as against their business. This gives you the basics to decide the path your business growth can take.

The advertising mediums: Analyzing the competitive advertising mediums tells you about their target audience and their line of thought. Studying the psyche of your competition through their business analysis gives you obvious edge above them. Another important gainer in this line is tapping the non-existent medium. If you realize that your competition has neglected a particular medium of advertising, it becomes a point for your potential gain. For instance, if your business deals in conducting business with corporates, you might advertise by giving away corporate gifts along with your introduction letter. This simple technique of giving promotional products makes your business more noticeable over and above the others.  Similarly, if your competition refrains from indulging its existing or potential customers by pampering them with some promotional items, you can dedicate a budget for it by giving them your own product free sample as promo items.

With these small tricks learnt by undertaking a comparative analysis with your client, you are sure to attain a vision for your future and expand your business significantly.

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts please visit our website at www.promodirect.com

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Mar 03 2011

How Facebook become so powerful – A Facebook Tale

Published by under Social Media

When you hear about facebook, you think of it as an entity paramount in revolutionizing the world of social networking or as a site that set another milestone in the world of internet and search engines. An unchallenged giant of social networking as of now, facebook has all the eyes glued on every move it makes.  The movie “The Social Network” based on the founder of facebook, Mark Zuckerberg, won three Golden Globe awards, and led to a significant rise in the interest for the same. The glory of this site is such that it has become unavoidable for anyone to not take interest in it.Facebook started its journey in the year 2004 as an internal social networking website for the Harvard University. With easy success as an intranet service, the potential of the website was expanded as it stepped out and made appearance in the world beyond the university doors. The success story was repeated again and facebook became very popular the world over. The lawsuits and a long battle fought between two Harvadians over the ownership of the site then started. However, the popularity of the site remained undiminished and its impact is now looming large as it sets forth to achieve new milestones.

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What has made this website such a success in the world? With some analysis, there are a few hidden secrets that are revealed. You can learn and implement them in your business development strategy as well:

Market Analysis: Market analysis is elementary for any new business venture. It is common knowledge and followed by almost all. However, if the data assimilated is used more creatively and looked at with a new viewpoint, it reveals some unseen pattern that is very useful. The popularity of facebook lies in the fact that during inception they directly addressed the most important demand that the students of the university were facing that is the lack of a social networking site.

Stick to your principles:  One of the secrets behind the success of facebook is its strict adherence to its core principle. One of the employees of facebook says in their blog, “ …Facebook is a work in progress. We constantly try to improve things and we understand that our work isn’t perfect. We appreciate the thousands of you who have written in to give us feedback…”  To realize that there is more to achieve is an essential business tip. Knowing that there is more to be done, keeps audiences intrigued about your new business plans and keeps your employees motivated too.

With these business planning and marketing tips inspired from facebook, it is easy to gauge at the market and make an impeccable business success plan.

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Mar 03 2011

Effects of “No Promotional Products” on the businesses

What do you do when there is a commercial advertisement to interrupt your favorite television program?  Most of us would say that “I change the channel, surf around or get some task done as I wait for the show to begin”.  In that case, the effect of the advertisement being played out on the television is completely lost. On the other hand, think of the promotional pens or promotional bagsthat you have received. They get used in the everyday life. How many times do you look at the logo while using a promotional pen or bag? This simple day-to-day analysis speaks volumes on the advertising effect of the promo items as against the traditional medium of advertising.

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The cost comparison reveals that promotional products are more pocket friendly than the other traditional forms of advertising. There is a significant saving on the repeat impression of the advertisement on giving the promotional product as against a radio or TV advertisement. According to a study conducted by the PPAI on the impact, influence and cost per impression of promotional products on the consumer, reveal the following data:

  • 73% of those who used the promotional product that they had received stated that they used it at least once a week
  • 45.2% used it at least once a day

The greater the frequency of exposure, the lower the cost per Impression

What if there were no promotional products then?

  • Among several others, for one, the budgetary considerations assigned for advertising would be significantly higher even for a small business.
  • The chief traffic driver to the exhibitions, trade shows or even conferences for a common man is the “FREE GIFT”. This would not be available then. The result, lesser visibility.

All this cumulates into lower sales, lower chances at brand building and in turn less business development. It would not be an overstatement to say then that if there were no promotional products, the world of advertising would not exist as we see it today.

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts please visit our website at www.promodirect.com

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