Business Tips Archive

Effects of “No Promotional Products” on the businesses

What do you do when there is a commercial advertisement to interrupt your favorite television program?  Most of us would say that “I change the channel, surf around or get some task done as I wait for the show to begin”.  In that case, the effect of the advertisement

Stories for Brand and Business Building: Tell us your story!

Author: | Categories: Branding, Business & Marketing 1 Comment
Do you like reading stories? Have you grown up reading them? Did you have role models that you worshiped after you read them for weeks when you were young? Stories are gripping. If told in an interesting way, they create a new world for you. They create a world

The Twitter buy-off and the Lessons Learnt from It

Author: | Categories: Social Media No comments
Rumor has it the second time over, that Google and Facebook are in “low level” talks with Twitter for business acquisition.  Several businesses and analysts have been thinking of the pros and cons of this move and the impact it will have on the two business giants. Another important

Factors to consider while choosing your promotional give away

Author: | Categories: Promotional Products No comments
I was recently looking at several websites that do business in promotional gifting. While scanning through, I saw a certain trend in the items that are sold on the websites.  I got thinking and saw why it was so. Unlike other gifting items, promotional gifts has a set target

Questions to keep in mind when designing a logo

Author: | Categories: Branding, Business & Marketing 2 Comments
In large looming corporate world where changes take place at lightning speed, have you ever wondered which single strategy could get you noticed and create a long lasting memory for your potential clients? The answer is likely to be “advertising” for most of us. However, when you ask an

Wanna know the most DECISIVE element for marketing research?

Author: | Categories: Business & Marketing No comments
I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying with a purpose.” It got me thinking of the importance of market research for any business. Is marketing researchreally that important? And how important is DEMOGRAPHIC information in the bigger

Importance Of Client Testimonials For Online Branding

Author: | Categories: Branding, Business & Marketing No comments
We all know that Word-Of-Mouth marketing is the most effective branding strategy. And the best and easiest way to establish your brand as a trustworthy one is by publishing client testimonials on your website. Publishing effective client testimonials on company websites is an extremely easy and cost-effective small business

You can now promote and advertise business on Twitter!

Author: | Categories: News, Social Media No comments
Twitter has launched a new site known as “Twitter for Business”. The site looks like an expanded version of Twitter 101; an online business guide which was launched back in July of 2009. The site, which is available at /business.twitter.com, opens up its previously limited advertising products and lets

Employee Management tips that requires you to be a leader

Author: | Categories: Business & Marketing No comments
I always say that three things should instantly course through the mind of an employer before he ticks off an employee/s. (I know its too subjective to be small business advice, but it always works for me!) You were once an employee too Split second anger will cause staggering

Donate for a Cause and earn accolades for your Business

Author: | Categories: Business & Marketing No comments
I am a firm believer in the ‘what goes around comes around’ – in business, just as much in life! Its probably for this reason that I subscribe to certain causes that have considerably facilitated my growth as an individual and as a businessman! And a latest post on