Business Tips Archive

Famous Business Visionaries and their ultimate business principal

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What makes an entrepreneur a visionary? Someone who achieves tremendous success is often driven by some basic principal, a vision, a set of guiding principles or business ethic that he holds close to himself and implements as his core strategy. Wouldn’t it be great to know the business principles

Significance of Comparative Analysis in Business

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By the basic application of the rules, to start a business venture, comparative analysis is eminent. However, the areas of analysis are the key pointers in deciding the focal point and the course of your business. For instance, if your main business deals in selling perfume bottles and your

How Facebook become so powerful – A Facebook Tale

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When you hear about facebook, you think of it as an entity paramount in revolutionizing the world of social networking or as a site that set another milestone in the world of internet and search engines. An unchallenged giant of social networking as of now, facebook has all the

Effects of “No Promotional Products” on the businesses

What do you do when there is a commercial advertisement to interrupt your favorite television program?  Most of us would say that “I change the channel, surf around or get some task done as I wait for the show to begin”.  In that case, the effect of the advertisement

Stories for Brand and Business Building: Tell us your story!

Author: | Categories: Branding, Business & Marketing 1 Comment
Do you like reading stories? Have you grown up reading them? Did you have role models that you worshiped after you read them for weeks when you were young? Stories are gripping. If told in an interesting way, they create a new world for you. They create a world

The Twitter buy-off and the Lessons Learnt from It

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Rumor has it the second time over, that Google and Facebook are in “low level” talks with Twitter for business acquisition.  Several businesses and analysts have been thinking of the pros and cons of this move and the impact it will have on the two business giants. Another important

Factors to consider while choosing your promotional give away

Author: | Categories: Promotional Products No comments
I was recently looking at several websites that do business in promotional gifting. While scanning through, I saw a certain trend in the items that are sold on the websites.  I got thinking and saw why it was so. Unlike other gifting items, promotional gifts has a set target

Questions to keep in mind when designing a logo

Author: | Categories: Branding, Business & Marketing 2 Comments
In large looming corporate world where changes take place at lightning speed, have you ever wondered which single strategy could get you noticed and create a long lasting memory for your potential clients? The answer is likely to be “advertising” for most of us. However, when you ask an

Wanna know the most DECISIVE element for marketing research?

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I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying with a purpose.” It got me thinking of the importance of market research for any business. Is marketing researchreally that important? And how important is DEMOGRAPHIC information in the bigger

Importance Of Client Testimonials For Online Branding

Author: | Categories: Branding, Business & Marketing No comments
We all know that Word-Of-Mouth marketing is the most effective branding strategy. And the best and easiest way to establish your brand as a trustworthy one is by publishing client testimonials on your website. Publishing effective client testimonials on company websites is an extremely easy and cost-effective small business