Business Promotion Archive

7 Facts About Coupons – Why You Should Use Them As A Marketing Tool

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  Most people are not aware that coupons have been around for more than a hundred years. The very first coupons were introduced as part of a marketing campaign launched by the Coca Cola Company. The year was 1886 and Coca Cola was a new brand. The management had

Promotional products for all events and occasions

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If you want to outshine in reviving your business and brand image, doing it through promotional products will not only bring more prospects to your business but will also give you a larger bandwidth of people attracting to you. Promo items like business pens can act as a sharp

How to Build Your Business Through The Right Marketing Mix

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The success of every business depends on the implementation of right kind of marketing techniques to position its product(s) or service in the market. In order to achieve that, the marketing team of every business has to understand the behavioral psychology of their consumers including various nuances and preferences.

Have You Really Thought Out Your Promotional Campaign?

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While you know how to chart your course to success in the promotional industry, and what milestones to achieve along the way, have you also considered the pitfalls? For every way there is of getting it right, there are several ways it can go wrong as well! Businesses must

Defining a product appropriately in consumer’s mind while marketing

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If only Inception could be a businessman’s official guidebook! Picture this – we could all be real-life Leonardo di Caprios who will be able to unravel the mind of a consumer, plant the idea of how fantastic our product is and mentally prod him to do business with us.