The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.
Picture this: You are the owner of ‘Successfully Successful’ – an imaginary company that has everything going right for it. Your branding strategies are impeccable – you believe that ‘new’ never gets ‘old’ and regularly update your gradually increasing products and services catalog, you diligently make your presence felt