Branding Archive

What the Market Sees Vs What It is Actually…

Author: | Categories: Business & Marketing No comments
The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.

Promotional Items for Kids – A Brilliant Way of Brand Endorsement

Author: | Categories: Promotional Products No comments
Making your branding effort though a promotional item for kids is indubitably a far smarter way to get your audience understood your brand image. Most business houses try to tap the market by focusing on their customers which include only the adults. However, inclusion of promotional items for kids

Importance of being consistent for successful branding

Author: | Categories: Business & Marketing No comments
When it comes to branding, many marketers believe that change is the only consistent factor that keeps a brand alive and with this misconstruction they try implementing out of the box thinking, sometimes in the form of changing the logo, or may be adopting a new name because of

Avoiding Common Branding Blunders, Missteps and Mistakes

Author: | Categories: Business & Marketing No comments
There are many masterminds who have committed some of the greatest mistakes while making a brand image of a company. Many new start ups including renowned established players in the industry also suffered from the creative thoughts which sabotaged the entire branding project. We will discuss some of those

Brands That Might Not See The Light Of 2013

Author: | Categories: Business & Marketing No comments
A brand must deliver its promise. That is what guarantees its survival in the long run and the company must keep its brand alive in market memory, which otherwise is short. Your competition never sleeps. A little over-confidence, one misstep and your competition will supersede you easily. The moment
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