The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.
Making your branding effort though a promotional item for kids is indubitably a far smarter way to get your audience understood your brand image. Most business houses try to tap the market by focusing on their customers which include only the adults. However, inclusion of promotional items for kids
When it comes to branding, many marketers believe that change is the only consistent factor that keeps a brand alive and with this misconstruction they try implementing out of the box thinking, sometimes in the form of changing the logo, or may be adopting a new name because of
There are many masterminds who have committed some of the greatest mistakes while making a brand image of a company. Many new start ups including renowned established players in the industry also suffered from the creative thoughts which sabotaged the entire branding project. We will discuss some of those
A brand must deliver its promise. That is what guarantees its survival in the long run and the company must keep its brand alive in market memory, which otherwise is short. Your competition never sleeps. A little over-confidence, one misstep and your competition will supersede you easily. The moment
Promotional products that guarantee marketing success and help increase ROI are the ones that companies choose year after year for advertising campaigns. Why these products work each time is because they are effective as promotional tools. People recall the advertiser with them more than they do with other promotional
So you’re at a tradeshow where you are promoting your business. You’re showcasing your product or service and also promoting your website. Handouts, personal introductions, samples, giveaways…the works! What is all this communicating about your brand? What is your message to your audiences? That indelible first impression—is it going
I couldn’t help but smile when I read about Victoria Ipri’s e-book dilemmas. The CEO of Modello Media, Inc (a Philadelphia-based e-marketing firm) who wrote an eBook Social titled Media for the Clueless was absolutely sure that it would find takers. After all, even today, many businesses are still
In today’s era of competition, the customer can make or break your business. Well, you know that! Your brand will shine brighter with every new customer who uses it, but your position on their favorites list will depend on how you outperform your competitors.Beating competition is difficult but doable.
Assess competitors’ products and marketing initiatives: Trade shows provide the perfect opportunity to learn about your competitors’ marketing strategies and offerings. These events allow you to collect information that can provide you with a competitive advantage in the long run. Gather promotional literature from competitors’ exhibition booths and speak