Promotional products rank high as marketing tools to attract customers. They are economical, great to look at and easy to distribute! Many businesses around the world regard promotional products as the right brand ambassadors for their services. This article will focus on why promotional products are winners in the
Studies show that promotional shirts are a great way to build a high-level of brand awareness for any company. It can keep your brand name in the minds of existing and potential clients for a longer time.
The Human Resource (HR) department plays a vital role in companies today – from recruiting the right candidates to making sure current employees remain loyal to the company for years! It’s no secret that employee relationship management is a difficult task that needs to be handled carefully on a
The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.
When it comes to branding, many marketers believe that change is the only consistent factor that keeps a brand alive and with this misconstruction they try implementing out of the box thinking, sometimes in the form of changing the logo, or may be adopting a new name because of
I couldn’t help but smile when I read about Victoria Ipri’s e-book dilemmas. The CEO of Modello Media, Inc (a Philadelphia-based e-marketing firm) who wrote an eBook Social titled Media for the Clueless was absolutely sure that it would find takers. After all, even today, many businesses are still