Branding Archive

Branding Through Promotional Shirts

Studies show that promotional shirts are a great way to build a high-level of brand awareness for any company. It can keep your brand name in the minds of existing and potential clients for a longer time.

10 Giveaways For HR Teams

The Human Resource (HR) department plays a vital role in companies today – from recruiting the right candidates to making sure current employees remain loyal to the company for years! It’s no secret that employee relationship management is a difficult task that needs to be handled carefully on a

What the Market Sees Vs What It is Actually…

Author: | Categories: Business & Marketing No comments
The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.

Importance of being consistent for successful branding

Author: | Categories: Business & Marketing No comments
When it comes to branding, many marketers believe that change is the only consistent factor that keeps a brand alive and with this misconstruction they try implementing out of the box thinking, sometimes in the form of changing the logo, or may be adopting a new name because of

Social media – your business blackboard

I couldn’t help but smile when I read about Victoria Ipri’s e-book dilemmas. The CEO of Modello Media, Inc (a Philadelphia-based e-marketing firm) who wrote an eBook Social titled Media for the Clueless was absolutely sure that it would find takers. After all, even today, many businesses are still