Branding Tips Archive

The true colors of successful branding strategies!

Author: | Categories: Branding, Business & Marketing 1 Comment
When you see an apple, do you recognize it by its shape or by its color? Never thought so profoundly before gobbling up the fruit, did you! According to an ingenious team of researchers from Vanderbilt University, apparently an area in our brain is divided in such a manner

What and How of Brand Essence in small business advertising

Author: | Categories: Business & Marketing No comments
‘Have skin as soft as a baby’s’… No images need to accompany this slogan; the power of imagination has already won over the women. Not surprising then that many Chinese women have begun taking a collagen drink – the product this ad campaign endorses – which promises women youthful

How to take a stand for your brand this September!

Author: | Categories: Business & Marketing No comments
September is the month for standing up for causes. It’s National Ovarian Cancer Awareness month, National Childhood Cancer Month, National Literacy Month and of course, Patriot day on September 11th.Fulfill your corporate social responsibility by supporting one of the above causes. By associating with a meaningful cause not only

Brand Building by Using Promotional Products

Nowadays, looking for new and more importantly efficient ways of brand building is as vital as developing a solid marketing strategy. Giving away promotional products is probably the most popular and easiest way to spread brand awareness and uplift its presence against competitors, in recent times.If your business has been

Why Is It Important to Enhance Brand Recognition & Recall?

Author: | Categories: Business & Marketing 2 Comments
Marketing products for business and other such activities are conducted to promote the brand’s existence and offerings. As you might know, the main objective of conducting promotional activities is to create a buzz in the market.Let us elaborate on one of the most common questions asked by promoters, which
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