Branding Tips Archive

Stories for Brand and Business Building: Tell us your story!

Author: | Categories: Branding, Business & Marketing 1 Comment
Do you like reading stories? Have you grown up reading them? Did you have role models that you worshiped after you read them for weeks when you were young? Stories are gripping. If told in an interesting way, they create a new world for you. They create a world

Share quick & make brand promotion stick with the new LinkedIn Share Button

Author: | Categories: Branding, Social Media 1 Comment
LinkedIn has finally gone the Twitter and Facebook way – possibly a step further – and introduced a LinkedIn Share buttonthrough which users can share information or content on their profiles as well as on LinkedIn Groups.  I know … I know that such forums for brand positioning were

The true colors of successful branding strategies!

Author: | Categories: Branding, Business & Marketing 1 Comment
When you see an apple, do you recognize it by its shape or by its color? Never thought so profoundly before gobbling up the fruit, did you! According to an ingenious team of researchers from Vanderbilt University, apparently an area in our brain is divided in such a manner

What and How of Brand Essence in small business advertising

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‘Have skin as soft as a baby’s’… No images need to accompany this slogan; the power of imagination has already won over the women. Not surprising then that many Chinese women have begun taking a collagen drink – the product this ad campaign endorses – which promises women youthful

How to take a stand for your brand this September!

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September is the month for standing up for causes. It’s National Ovarian Cancer Awareness month, National Childhood Cancer Month, National Literacy Month and of course, Patriot day on September 11th.Fulfill your corporate social responsibility by supporting one of the above causes. By associating with a meaningful cause not only

Brand Building by Using Promotional Products

Nowadays, looking for new and more importantly efficient ways of brand building is as vital as developing a solid marketing strategy. Giving away promotional products is probably the most popular and easiest way to spread brand awareness and uplift its presence against competitors, in recent times.If your business has been

Why Is It Important to Enhance Brand Recognition & Recall?

Author: | Categories: Business & Marketing 2 Comments
Marketing products for business and other such activities are conducted to promote the brand’s existence and offerings. As you might know, the main objective of conducting promotional activities is to create a buzz in the market.Let us elaborate on one of the most common questions asked by promoters, which

Using customized themed products for brand promotion

Author: | Categories: Promotional Products No comments
Every business tradeshow, exhibition, event or a campaign has a theme. Nearly all marketing campaigns focus on promoting the business through selling their respective products and services. However, they are backed by exclusive themes to promote the business in a particular way. Not all campaigns have the same theme

Create a strong brand identity by promoting your brand online

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Creating a powerful brand identity is essential for a healthy growth of the brand. The first impression created by your brand should be good enough for your customers to remember you for a longer period of time. To create that first good impression, you need to have your brand

3 steps to use Coffee Mugs for Brand Promotion

Author: | Categories: Promotional Products No comments
Advertising your brand through useful promotional products like mugs is a good idea to get your brand noticed every time these mugs are used to have beverages like coffee or hot chocolate. Coffee mugs are used everywhere. They are a basic necessity. Coffee mugs are handy and people like