Tag Archive 'Branding Tips'

Feb 21 2014

Make Way For A Successful Brand Building Campaign With Wristbands

Published by under Branding

The trend of wearing wristbands is catching up fast among individuals of all age groups. Wristbands are popular accessories at events, amusement parks, parties, award shows, museums and restaurants. At events and parties, they are used by security personnel to correctly verify invited guests. What’s more, wristbands can be customized for business purposes.

Wristbands are available in several materials such as rubber, plastic, silicone and vinyl. They serve as ideal tools to boost sales and brand awareness. You can imprint logos, bar codes, web site addresses, taglines on these accessories.

If organizers are hosting concerts on different dates, then they can give these wristbands with dates printed on them to the participants. It is an easy way to keep intruders away from concerts. These intruders can incur huge losses to organizers since they don’t buy tickets and pose threat to security. So, if you want brand awareness, quality security and a boost in sales – all at the same time, then customized wristbands are the right tools for you.

Wristbands are also used to create awareness for particular cause such as cancer, AIDS or to highlight any other important issues. These bands are affordable, look stylish and catch the eye of everyone. Your recipients will thus become walking billboards for your brand.

Whenever wearers glance at these wristbands, it will remind them of your brand, a fun time they had at a party and the individuals they met.

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Jan 31 2014

Is Your Brand Unclear or Non-Existent? 5 Ways to Build and Promote a Brand

Published by under Branding

Although there are many aspects of the marketing process that business owners must pay attention to, branding is one of the most important. This is the case for several reasons, including the fact that branding helps your business differentiate its mission and products from that of competitors. If you are interested in learning how to build and promote your brand, the following strategies can be of great use to you:

Promotional Products
Promotional products are probably one of the most effective and simple ways to build and promote your brand. If you feel that your brand is currently unclear or non-existent, take the time to come up with attractive images and wording to represent your goods and products. Then, affix these images and words on promotional products such as coffee mugs, pencils, or t-shirts.

Become A Thought Leader
Although people will often listen to anyone, they are much more likely to listen to an expert. Since this is the case, becoming a thought leader (an individual who possesses extensive education and experience in a certain subject) can greatly help you as you build your brand. Thus rather than merely focusing on coming up with catchphrases that your prospective clients will like, you can help your brand look sophisticated and smart by showing the public you know all about the goods and products you’re selling them. In this way, you give your brand a definitive edge that is marked by its possession of savvy, informed leaders.

Professional Graphics and Logos
The use of professional graphics and logos will play an integral role in ensuring that your brand doesn’t appear to have an unclear or non-existent presence in the market. This is the case for several reasons, including the fact that graphics and logos give your brand a definitive image that will likely stick in the mind of your prospective clients. Professional printing companies in Pittsburgh suggest that businesses try to incorporate the same color scheme in their logo, promotional products, and any other place it can be applied. By always using the same color or colors, you will make your company name and logo more recognizable and familiar to the public. The use of aesthetically appealing color schemes, mascots, and fonts is a great way to ensure that your customers can’t get your goods and products off their minds.

Create A Great Video
As many marketing experts know, videos have become one of the most effective ways for businesses to advertise the goods and services they offer. Additionally, creating a great video advertisement can be a great way for your business to build and promote your brand. In creating your video, be sure to include icons, logos, mottos, or images that have come to be associated with your company. Remember: YouTube currently reels in 1 billion unique visitors every month, so this is a brand-building and marketing opportunity you don’t want to miss.

Study Your Competitors
One of the best ways to build and promote your brand is to analyze what your competitors are doing. This is important because your biggest branding goal should be to create a unique, differentiated image for your company. For example, if you discover that your biggest competitor is known for using images of supple red lips to advertise its lip gloss, you should avoid these types of images in your own ads. By figuring out exactly what types of mottos, logos, and icons your competitors are using, you will know which aesthetics and wording to implement and which to run away from.

Although you may think building and promoting your brand is a difficult or impossible task, it doesn’t have to be. By implementing some or all of the strategies listed above, you can effectively market your business and see the continual growth and expansion that you want. Good luck!

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Oct 24 2013

Branding Through Drinkware

Published by under Branding

This infographic sheds some light on why Drinkware is popular as promotional products.

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Jul 29 2013

25 Reasons Why Promotional Products Offer The Best Marketing Options For Your Brand

Published by under Promotional Products

Several businesses around the world rely on promotional Items to boost their brand power. Featured here are 25 reasons why you too should opt for this mode of marketing!

1. Quality recall

Did you know that 76% of participants in a 2010 survey could easily recall the name of the advertiser who gave them a promotional product in the last 12 months? Compare it with this fact – only 53.5% of this same group of participants recalled the advertiser in a newspaper or magazine the previous week.

2. Long-lasting impression

This same survey revealed that 52% of participants pursued business opportunities with the advertiser after receiving the promotional product. An impressive 52% stated that they had a favorable impression of the advertiser after receiving the item.

3. Repeated exposure

The exposure provided by giveaways is very high. Recipients are likely to use your products in public, giving your brand quality visibility. The more frequently the item is used and viewed, the greater the return on investment for the advertiser.

4. Superior brand awareness

Giveaways do a good job of spreading awareness about your brand. Introducing a new product? Use a giveaway to announce its arrival.

5. Positive attitude toward advertiser

A recipient will begin to trust the advertiser more and seek his services when it matters.

6. High utility value

Promotional items are practical in nature and will be used by recipients in their daily lives. Your customers will thank you for giving them a quality bag or pen.

7. Conventional marketing mediums on the decline

While television and the print media are frequently used to highlight brands, they are often considered too expensive and lacking in recall value. As a result, people are relying more on giveaways to highlight their brand.

8. The best way to keep your brand in front of target audiences!

An item like a calendar or clock will not be discarded but will be kept in constant view of the recipient, helping them remember your brand more often.

10. Amazing variety

There is a huge variety of giveaways to choose from – stationery, drinkware, apparel and lots more!

11. Adding a personal touch

Giveaways can be personalized to your satisfaction. A business owner can be assured that the recipient is using a product that is the true ambassador of his brand.

12. Quick promotion

Giveaways bring about instant results – as soon as your recipient receives them!

13. Gain their trust

For a business, it is important to gain the trust of the target audience. Promo items achieves this with ease!

14. People love receiving giveaways!

Who doesn’t love receiving a quality freebie? Gain the appreciation of your clients for giving them a product they can use.

15. Low cost

Promo items are cheap since you can buy them in bulk. If you do the calculations, you will realize that they are far cheaper than the prices available at actual stores.

16. Creative outlet

You get the opportunity to be as creative as you can to launch a visually appealing product. This helps you connect with your audience in a quick fashion.

17. Business usefulness

Business owners can use giveaways for a wide range of purposes. Whether it’s as business gifts, appreciation tools, tradeshow items or as part of orientation programs, promo items are always useful!

18. Add variety to your marketing mix

Already have a marketing plan in place? Add variety by adding promo items to your marketing campaign.

19. Direct impact on the target audience

No other marketing campaign provides a direct impact with the target audience like giveaways do. They can actually feel and use your product.

20. All kinds of budgets

Point no. 15 talks about the low cost factor of giveaways. Businesses looking for expensive items will find classy pen sets, wine glasses or golfing items to match their fancy.

21. Improving trade show traffic

If you have an event coming up, then you will do your business a world of good by handing out giveaways. This will bring more people to your booth.

22. As a recognition tool

If your employees are performing well, they should be awarded. Choose from cost-efficient items to make them feel special.

23. As a customer retention tool

If you want your customer to continue doing business with you, then give away handy items that will keep them hooked to your brand.

24. Associate with a cause

Want to support a NGO? Or spread brand awareness during a campaign against breast cancer? Use wristbands, sanitizers or other such useful giveaways.

25. Worldwide visibility

Have clients that reside hundreds of miles away from your office? Send them personalized greeting cards. Or you could use luggage tags with your logo on them so that your brand gets noticed wherever your recipients travel around the world.

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Jun 20 2013

9 Simple Steps To Build Brand Loyalty Through Social Media

Published by under Social Media

Brand loyalty is crucial for any business – it lays the foundation for a company’s success in the long run. It also ensures that a person purchases products or seeks the services of a particular company rather than going to competitors. In this article, we will explore how social media can be used to successfully target brand loyalty:

1. Advertise less and engage more with your followers/customers

For advertising purposes, you can opt for PPC campaigns and ads. Use social media to build an aura around your business. Make engaging posts that enthrall readers and keep them hooked. Share interesting anecdotes about your company so that your followers are able to establish a strong connect with your company.

2. Show that you really care about the page

If you are not active on your page, you risk losing out on a lot of goodwill. Ensure that there is regular communication with followers and give timely responses to queries. Make posts on a regular basis and provide customers with information they will find useful.

3. Showcase your expertise

As the representative of your business, you will be considered an expert in your field. Give helpful tips related to your domain and be a guiding light for those seeking help. A page that provides value to followers will gain their respect and loyalty.

4. Nurture business relationships

Interaction on your social media site will give you the opportunity to identify individuals who are serious about your business. Be a patient listener and listen to their needs. Provide them with offers and discounts on a regular basis.

5. Provide quality customer support

Launch customer support for your business on your social media profile. Provide followers with an avenue to raise their queries and address them in a timely fashion. Quality Customer Support interaction via social media is considered more effective than telephonic conversations, thanks to the real-time updates.

6. Seek reviews

How are your products and services perceived by customers? Seek regular feedback – conduct polls and surveys to gain fascinating insight on what people think about your products. Use the feedback to further boost your services.

7. Never shout at followers

You may be under a lot of stress from followers but that doesn’t give you the right to be rude to them. Always maintain a dignified approach and remain calm in all situations. Your followers will appreciate your approach.

8. Provide quality customer support

Launch customer support for your business on your social media profile. Provide followers with an avenue to raise their queries and address them in a timely fashion. Quality Customer Support interaction via social media is considered more effective than telephonic conversations, thanks to the real-time updates.

9. Reward active followers

It is easy to find the most active followers on your page by monitoring the likes, shares and comments received for your posts. Reach out to them and reward them for their contributions to your social media profile. This will encourage them – making them feel special and closer to your brand.

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