Branding Tips Archive
Ever wondered which year bookmarks were introduced? You probably think they are recent innovations. But here is a fact – bookmarks have a history that dates back to the very first books! In the ancient days, books were hefty and difficult to read through – page numbers were a
A strong branding strategy is part of every successful business, big or small. Your brand is more than a logo, it is the identity of your company and the face that will greet nearly every potential customer who sees it. Just like people, businesses are distinguished by their personality.
Looking for ways to get your brand noticed instantly, include power banks in your marketing campaign. These handy tools will make great gifts for business executives, frequent travelers and students. And with your logo imprinted on these products, your brand is bound to gain quality exposure every time individuals
The trend of wearing wristbands is catching up fast among individuals of all age groups. Wristbands are popular accessories at events, amusement parks, parties, award shows, museums and restaurants. At events and parties, they are used by security personnel to correctly verify invited guests. What’s more, wristbands can be
Although there are many aspects of the marketing process that business owners must pay attention to, branding is one of the most important. This is the case for several reasons, including the fact that branding helps your business differentiate its mission and products from that of competitors. If you
This infographic sheds some light on why Drinkware is popular as promotional products.
Several businesses around the world rely on promotional Items to boost their brand power. Featured here are 25 reasons why you too should opt for this mode of marketing! 1. Quality recall Did you know that 76% of participants in a 2010 survey could easily recall the name of
Brand loyalty is crucial for any business – it lays the foundation for a company’s success in the long run. It also ensures that a person purchases products or seeks the services of a particular company rather than going to competitors. In this article, we will explore how social
It is time for some retrospection. Ask yourself these questions: 1. How long has it been since I last promoted my business? 2. Does my target audience know that my business exists? 3. How much did I spend on my last promotional campaign? Was it money well-spent? Think hard
When it comes to branding, many marketers believe that change is the only consistent factor that keeps a brand alive and with this misconstruction they try implementing out of the box thinking, sometimes in the form of changing the logo, or may be adopting a new name because of