Tag Archive 'Brand Promotion'

Oct 15 2010

Be a Brand Rock Star!

Published by under Business & Marketing

All you Prince fans out there, prepare to lay down the red carpet for the royal rock star who will soon be in your part of town for the series of ‘Welcome 2 America’ concerts in December. Royalty comes with entourage now, doesn’t it? The tour will undoubtedly be a feast for the ears (literally) with his favorites like Maceo Parker, Mind Condition, Cassandra Wilson and his Janelle Monáe performing too!


It’s interesting how a rocker can stimulate food for marketing thought and even help you nurture your business in the process! For starters, let’s draw a simple comparison.

Memorabilia is available for every Prince fan at prices that suit his pocket. Tickets and backstage passes of his earliest concerts are dirt cheap, while autographs and autographed pictures cost slightly more and signed early LP albums being a collector’s item are understandably high priced.

Similarly, there are promotional products made for every purse too. Again, there are products that merely promote and there are products that can make your brand a rage and generate fervor just like how Prince does among his fans. Would you ever throw away a T-shirt signed by your favorite rock star however old or faded it gets, or shred the ticket of the first ever rock concert you ever attended, because it is just ‘a yellow piece of paper’? (Nooo? Your shudder conveyed it all!)

Make your corporate gifts so unique that they become collector’s items that your client will never want to part with. For example, wouldn’t you rather hold on to an Antique Tractors calendar or a The Saturday Evening Post calendar as compared to a dreary yearly planner? Yes, because these promotional calendars become more than mere utility items or business gifts, they become collectibles with an emotional flavor.

If you followed the TV grabs of Prince’s press conference you will realize how he implemented one of the simple tools of modern marketing by allying his concert with propaganda for the soon-to-release documentary on public education ‘Waiting for Superman’ and a charity.

Supporting a cause serves to heighten your brand’s popularity because of something that I will call as ‘the empathy factor. Psychologically your clients feel that if you have an empathetic streak in you, you are a befitting corporate citizen to do business with.

Finally, of course you know that Prince has sold 80 million albums worldwide and Purple Rain alone sold 13 million copies in the USA. He is a movement and this movement, with millions of fans is landing at your doorstep. A perfect setting to market your brand with promotional giveaways that are lapped up during concerts! From plain white t-shirts to get the rock star’s autograph to drawstring bags that fans can use to stash their Prince merchandise, use your promotional products to be a part of the craze and help your brand come alive!

So what are you waiting for…In the words of the rock star himself…

Its time we all reach out for something new…That means u too!

To view a large variety of imprinted promotional products for brand promotion, please visit our website at www.promodirect.com

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Jun 07 2010

The Advantages of Calendar-Advertising

Published by under Promotional Products

What does the upcoming year hold for advertisers? Are you bored of utilizing the same mediums and need a change? Well, designing and distributing promotional wall calendars or desk calendars could be something you’re looking for.

Everybody uses a calendar. You do too, right?
Customized desk calendars could enhance your promotional efforts as it involves the following advantages:

  • Controlled and restricted distribution

Unlike other ordinary or small promotional products, promo desk calendars wouldn’t be transferrable to others or misplaced easily by receivers.

  • Brand exposure for 365 days

Calendars last much longer than other promotional products, making them an efficient and a resourceful choice for promoters.

  • Cost-effectiveness

Instead of distributing several promotional products giveaways during the year, you could choose to giveaway business wall calendars which last throughout the year. This will save you a lot of money and satisfy your limited promotional budgets.

  • Repetitive recall and increasing popularity

Our customized calendars are creative enough to be loved by your potential customers. You can send across one every year and enhance your brand recall and popularity amongst existing customers as well.

No workplace or a house is complete without a calendar.
Promote your company with our promotional desk calendars, stick-up calendars, wall calendars or weekly/monthly planners.

So why wait?
Order your set of promotional calendars today!

To view a large variety of other Promotional Education & School Products for your brand promotion, please visit our website at www.promodirect.com

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May 07 2010

Using drinkware products for Brand Advertising

Published by under Promotional Products

Advertising instruments like promotional drinkware make your brand more popular amongst your target customers, especially during the warmer seasons. Drinkware is ideal for everyday use. Drinking vessels can be used for both indoor and outdoor activities as they are portable and you can count on their durability. Drinkware includes various useful items such as mugs, glasses, bottles, cups and tumblers. Know more about these high-utility promotional items.

  • Drinkware products are versatile and practical for multiple uses.
  • These products are available in a wide range of options where you can choose the kind of drinkware you require.
  • Drinkware is accepted by people of all ages because it is extremely useful for daily purpose.
  • Drinkware products are more in demand during the warmer seasons.
  • They are widely used throughout the year because of their long shelf life.

Drinkware Items are available in different varieties and thus, you can customize and advertise them based on the needs of the targeted market segment. Giving away promotional drinkware is a good and cost-effective option to consider for many indoor and outdoor events. Promotional drinkware offers maximum printing capacity and it should be used for imprinting a logo in an attractive manner. Get these products customized and use them as tradeshow giveaways at big events; they will surely get your brand the needed exposure.

Also see Primeline promotional items

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Mar 07 2010

Imprinted Promotional Bags – Help Your Brand Last Long

Published by under Promotional Products

Different variety of quality bags for Brand Promotion

Every company comes across the dilemma, at least once, of deciding over which particular promotional product to go with. Promotional bags are one of the ideal promotional products utilized by various companies already, mainly for its efficiency, attractiveness and first impression on users. Bags are certainly one of the best types of corporate gifts for your customers, clients, business associates at all corporate events.

The most significant characteristic of bags are its usability. The longer your bags are used, the longer your promotion lasts. Cost effectiveness is another advantage of buying such promotional bags. For example, if you opt to imprint your logo and message on paper promotional bags, you’d pay an estimate of only 0.50$ for each.

Variety is another plus point when it comes to promotional bags. You can choose from hundreds of available colors, styles and sizes. Mobility is also great benefit which makes these bags handy and portable for users wherever they go.

Tote bags and plastic promotional bags are highly beneficial especially if you’re running your own business, where giving away these bags could boast about your brand’s existence. These bags generally possess higher perceived value when compared to other items such as pens, notepads or key-chains.

Promotional bags are renowned to always win brand promotions and advertisements. This is solely because of their wider application amongst people as every person is found using bags of one brand or the other.

Just remember, Promo Direct promises you quality, style and a widely diversified selection of bags to choose from in order to fit all your needs.

View products by Bag Makers

Happy Promoting!

To view a large variety of promotional bags for your brand promotion, please visit our website at www.promodirect.com

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