Tag Archive 'Amazon'

Mar 12 2012

Amazon Launches Sports Memorabilia Store

Published by under News

If you are a die-hard fan of sports, here is some good news for you! Amazon has added sports memorabilia to its gargantuan online store. This was announced recently. The Amazon store will have more than two million licensed items in its Sports Collectibles Store. Many top sports companies like NFL, NBA, FIFA, including Major League Baseball will showcase their sports items on this store. Shoppers can search and sort items by sport, team, type of item, price, and year. The items include trading cards, autographed apparel, game-worn jerseys and tickets stubs which are most popular among the sports lovers.

Amazon's New Memorabilia Store

Amazon says it will take great take care to validate the quality and authenticity of the items in its store so that its buyers can be assured of the originality of the items they buy. For this they will go so far as to get conditional ratings from memorabilia authorities such as Professional Sports Authenticator, Beckett Grading Services, and James Spence Authentication.

Peter Faricy, VP Amazon Marketplace, concluded in an official statement that Amazon would provide its a-to-z Guarantee protection on all purchases to prioritize authenticated selection.

Babe_Ruth_autographed_baseball_amazon_storeFans can get items depending upon their budget. For high-end memorabilia they can pick up a Babe Ruth autographed baseball for a nice chunk of $46,434.95 or for a low-budget item that still has great start value, they can pick up Dennis Rodman basketball cards for just $14.99. There’s something for everyone.

Dan Jamieson, CEO of Icons, a FIFA-licensed memorabilia company, expressed a positive note about the new venture of Amazon and concluded that it would be interesting and beneficial for both vendors and buyers of sports items.

Jamieson, in a delighted mood, also said, “This is a big deal for us and our customers because Amazon provides a great opportunity for Icons to reach millions of soccer fans in an easy way and serve them with high quality, unique, genuinely hand-signed items.”

All-in-all this new memorabilia store is ready to become the buzz among sports fans. This is going to be another popular platform where sports fans can find some unique collectibles they always wanted. This store will bring to life many dreams and aspirations of sports lovers everywhere.

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Jun 22 2011

First Impressions DO Count For Your Website

Published by under Business & Marketing

No, we are not talking about the adornments and embellishments on your landing pages! It’s not a Van Gogh visual marvel that your customers seek when they come to your website. That helps, but only as far as the thrill ride at Disney World might last (probably much shorter)!

Think about this—how often do you go looking for a website, saying to yourself, “I want to check out some cool sites today!” Exactly…next to never! People are looking for something else and we should explore this further.

The second mistake most websites make is with that feverish sales pitch that they scarcely manage to contain. When your visitors land on your site and are bombarded with “buy this…buy that,” they just want to plug their ears and probably bounce off your website faster than a flea off a dinosaur’s back! Stop and think…and then think again! Yes, people do like to shop and buy, but you simply cannot forget the marketing gospel, that people do not like to be sold to!

How is Amazon an online leviathan? Is it a “bells and whistles” website? Not even close! Is it shouting down a megaphone “…you gotta buy this!!! You won’t get this offer again!” Yea, like maybe on Mars! Amazon has managed to do something most others miss out on totally. It has gained and built up trust with its customers. It has thought about how the user/visitor can benefit most.

Begin with an analysis of your website through webmaster tools. You would need to see how long do people stay on your page; what keywords do they use; how many leave after viewing the landing page; and so on. The answers will tell you if and where you are going wrong.

To be able to reorient your business, and then your website, you need to get into the user’s mind. What do people look for? The answer is—‘information’ and ‘solutions.’ Giving them what THEY want is the beginning of building a bridge, beginning of a relationship. People need to feel that you don’t see them as just a credit card or a wallet. When your page gives them some kind of help or benefit, they will be more likely to stay longer on your page and to check out your products/services. Once they put their implicit faith in you, they will not only buy from you, but go a step further and recommend you to others they know. Now, that’s what we call business!

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