Tag Archive 'Advertising'

Jul 25 2011

Have You Really Thought Out Your Promotional Campaign?

Published by under Business & Marketing

While you know how to chart your course to success in the promotional industry, and what milestones to achieve along the way, have you also considered the pitfalls? For every way there is of getting it right, there are several ways it can go wrong as well!

Businesses must pay heed to the most common oversights that can be avoided through careful strategy implementation:

  • The tardy marketer:  In the world of marketing the one who leads or sets a trend is the one who is remembered—both by the end consumer and the competition. It’s no good to keep following in the footsteps of others. If you’re not first, then you’re not there! You don’t want to enter the market when it is already saturated with the product, or when it has lost its appeal with the audiences. A trendsetter is what the market wants and loves. What’s more, as trends change fast, keeping up with them is a true sign of a winner.
  • The mindset of a winner or a laggard:  A business must provide what the audiences are looking for. If a business refuses to change its approach and strategy, it loses touch with the pulse of the market, and that is suicidal! Staying alert to what the trends show is how you can be a trendsetter and stay ahead of the competition.
  • Failing to identify your target audience:  Have you committed this crime before? It wouldn’t be surprising if the answer is a ‘yes’ because several companies do. Who should you target?—the answer is those who love your brand and look forward to your offerings. A second consideration should be people who would love the promotional product you are considering.
  • Failing to set yourself apart: Often businesses just go through the motions when it comes to giving out business gifts, without stopping to consider what is their unique identity, what sets them apart from their competitors. It is this unique message that must be conveyed to the customers in order to convince them to take your product over and above others’.
  • Compromising on quality: Your logo goes on a promotional items and becomes a mouthpiece of your brand name and quality. It’s a message carrier—your message. So you can’t be careful enough when it comes to the quality of the promotional giveaway you’re using for your advertising campaign.
With this checklist in mind, you can avoid the most common mistakes made in the advertising specialty industry and take your promotion to the next level.
 view a large variety of promotional products for your business promotion and to enjoy low price and  discounts  visit our website at www.promodirect.com

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Sep 24 2010

Three marketing tips to outperform your competitors

Published by under Business & Marketing

In today’s era of competition, the customer can make or break your business. Well, you know that! Your brand will shine brighter with every new customer who uses it, but your position on their favorites list will depend on how you outperform your competitors.Beating competition is difficult but doable. These three marketing tips tell you how.Out think your competitor:

You and your competitor may be offering the same products or services, but an original marketing strategy will keep you one step ahead. For example, pamper your customers with promotional products with a creative twist. Imprinted mood stick pencils, razor thin flashlight that doubles up as a keychain will beat a boring ordinary pencil or flashlight hands down! Also, keep a regular tab on what your competitors are up to and use their mistakes as the stepping stones to your success.

Repeatedly win over your customers:

Your customer’s loyalty to your brand gets a tremendous boost if you keep winning them over. One way to win them over is to associate with a cause. Promotional giveaways at charity events not only endorse your brand but also endear your customer to you. Offer unique services that your competitors don’t and make your customers feel they are more important to you.

Rope in a celebrity to convey what you want to say:

How often have you mentally reminded yourself to pick up the product a celebrity endorses, the next time you visit the supermarket? Celebrity branding is undoubtedly one of the most effective ways to woo your customer to use your brand. Choose a celebrity who is viewed as credible by customers and make your brand a trend that your customers want to follow.

Use these tips and compete with confidence.

To view a large variety of promotional products for your business promotion, please visit our website at www.promodirect.com

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Sep 10 2010

How to take a stand for your brand this September!

Published by under Business & Marketing

September is the month for standing up for causes. It’s National Ovarian Cancer Awareness month, National Childhood Cancer Month, National Literacy Month and of course, Patriot day on September 11th.Fulfill your corporate social responsibility by supporting one of the above causes. By associating with a meaningful cause not only are you helping those in need, you’re also enhancing your brand image.A CSR Branding survey conducted in the U.S in Feb this year revealed that 55% of the customers surveyed were more likely to choose a product that supports a certain cause when choosing between otherwise similar products.

75% of those surveyed who read about a company’s social responsibility agenda on its website said that it made them more likely to purchase products or services from that company.

What does this mean for your business? It means that your company stands a lot to gain by supporting social causes!

And whatever your cause, Promo Direct has the right promotional items for you to imprint your message on.

You can customize awareness bracelets (as low as $ 0.39 per piece) to promote the importance of education or to support cancer victims. You can contribute to educational institutions by gifting reasonable promotional Educational items.

Prove your patriotism to America by distributing imprinted promotional items Made in The USA to your customers, business partners and employees.

In fact, you can use any of our diverse promotional products to promote the cause of your choice.

Contribute to America’s future! Go on; start giving to start reaping.

To view a large variety of promotional products for awareness and supporting a cause, please visit our website at www.promodirect.com

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