Search Results for "label/Google"

Apr25

New +1 Button in Google Search

Published by under News,Social Media

Google\’s new +1 buttonGoogle has taken its commitment to making its searches user-friendly to another level with the introduction of a new “+1” feature that is currently in the experimental mode. Appearing in quick succession after the implementation of their “website blocking” service, this one (similar to the Facebook “like” button) is their first step in the world of social media on their search engine platform.

“Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for ‘this is pretty cool.’ To recommend something, all you have to do is click +1 on a webpage or ad you find useful,” says an insider from Google.

To check out this feature, you need to sign in to your Google account and sign up for their “experimental search site.” Once you do that, you will get to see the “+1” tab next to the search result. Then you can recommend a particular website to others on your Google “contacts” list by simply hitting the +1 sign. For instance, if you have +1’ed  www.promodirect.com after signing into your account, whenever anyone in your contacts is looking for promotional products on the net, Promo Direct will show “+1 like” from you and consequently will be recommend to your friends and contacts.

Google spokesman says, “The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”

So we want to know what this means for online businesses. Here is how it will impact them:

  • User power and website ranking: With the +1 feature and easy means to block the website, Google has given power over the fate of online businesses to its users. If your website is not preferred by users, you run the risk of getting blocked or not getting a much-coveted +1 preference, thereby affecting traffic and sales.
  • +1, a part of Google Algorithm: Google plans to make +1 feature a part of their algorithm. They believe that if the users like a particular website, it gives them a good reason to rank it higher than others. So one more thing to keep you on your toes while worrying about where you rank in Google searches.

Google’s +1 feature promises to create a great user experience for its loyalists, though websites and businesses might have another take on it! Let’s wait and watch…

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com

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Apr06

You Can Now ‘Hide’ Sites In Google Searches To See More Of What You Want

Published by under Social Media

Apart from introducing the new criteria of “relevant content” in its algorithm, Google has come up with a new feature that will enable users to block websites they don’t want, in their search results. The feature has already been implemented and will soon be available for usage worldwide. Try it out sometime! A spokesman on the official blog of Google says, “…you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to ‘Cached’” that reads “’Block all example.com results”.”
You now have the power to decide if a particular search is relevant to what you are looking for. Aimed to bring convenience to users, this feature will prevent websites with irrelevant content from appearing on top rank searches that you do in Google.

So, how exactly will this impact online businesses and “content farms”?

Google says, “We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google. In addition, while we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.” What this implies is that if Google finds a particular website being blocked by a significant number of users, they might consider banning it in the future altogether from their search results.

With this announcement by the search engine giant, it’s time we pull up our socks and ensure that websites are not optimized for irrelevant keywords. So the prime focus of an online business should be to create relevant and unique content that the reader will find useful, engaging and interesting. Make your keywords relevant to your products/services so that a small business searching for that particular product/ service sees it listed amongst the top searches in Google. The other thing you can do is add unique facts related to your niche on your website by way of articles, so that you engage readers. By making the content relevant in this way, you are unlikely to be blocked by users and thereby by Google.

To conclude, a wise business strategyis to keep your audiences happy by providing them with content that is relevant to their searches. This also ensures a brownie points in the form of repeat visits from interested customers and a consequent higher page rank.

 
 
To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com

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Mar16

Google’s new search algorithm and its impact over online business

Published by under Business & Marketing

Google has done it again. They sent their panda out with a set of new rules which has managed to upset the organic searches and page ranking of many websites. Needless to say, businesses that have incurred losses are angry as their online world of search has been dismantled and turned over.

What made Google consider a revision of its rules? Right from the start Google has given importance to user relevant search results. However, lately the company has been getting a lot complains from their users about the jargon they come across, which ruins their search experience. With an aim to address this problem, Google has revised their strategy and added ‘relevant content’ as a part of their high ranking search criteria.

While some low ranking pages have benefited from this, as their authentic and relevant content has got higher page rank, some previously higher ranked businesses now got a lower rank.. It is estimated that this revision led to business loss of about 1.2 billion. Such an impact on online businesses has raised questions on the authenticity of Google and their operations. However, the fact remains that Google is privately owned, can change its policies independently and the company is the leader in the field of ‘search’. This leaves the online business owners with no choice but to follow the guidelines set by Google to increase page ranking.

Here are some new business ideas to ensure that your page ranking improves and gives you better results in the page rank:

1. Add Written Content: This is an important first step for any website, especially an ecommerce one. This is because unlike other business websites, the one based on ecommerce usually do not have much content and thereby might rank low on the search engine.
2. Add Relevant Content: It is a usual practice for many websites to add completely unrelated or loosely related content to their websites as a gimmick to get the Google crawler to notice them. Even though this worked in the past, it is pretty useless with the new criteria the company has set.
3. Add Relevant Content to the Partner Sites: Another simple gimmick that the website owners undertake is to have several content related partner sites and blogs to work as back links for their own website. With the new criteria from Google, now the focus is on having quality and unique content on all back links too.

Besides implementing these small business ideas on your website, it is wise to remember that Google has always paid maximum attention to their site being user friendly. Gabriel Stricker, a Google spokesman says, “Our goal is simple: to give users the most relevant answers to their queries as quickly as possible,”. If this basic driving force behind Google’s functioning is in your mind as you plan your online business strategy, you are sure to get it right and ensure that your venture is a success.

To view a large variety of promotional products for your small business promotion and to enjoy low price and discounts please visit our website at www.promodirect.com

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