Wanna know the most DECISIVE element for marketing research?

Author: | Categories: Business & Marketing No comments
I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying with a purpose.” It got me thinking of the importance of market research for any business. Is marketing research really that important? And how important is DEMOGRAPHIC information in the

3 reasons why ‘The Social Network’ won Golden Globe Awards

Author: | Categories: News, Social Media 1 Comment
The Social Network is certainly the flavor of the season, having won four awards at the 68th Golden Globe Awards. The awards for Best Drama, Best Director (David Fincher), Best Screenplay (Aaron Sorkin) and Best Score (Trent Reznor and Atticus Ross) were all bagged by The Social Network.I won’t

Going Green … Going good! Knowing Green Chemistry!

Author: | Categories: News No comments
California Governor Arnold Schwartznegger may be thinking that acting probably is the best thing that happened to him and politics the worst! Two years after he raised hopes among environment lovers by passing two bills supporting an intensive green chemistry programme, Arnie in a turnaround began supporting a new set

Share quick & make brand promotion stick with the new LinkedIn Share Button

Author: | Categories: Branding, Social Media 1 Comment
LinkedIn has finally gone the Twitter and Facebook way – possibly a step further – and introduced a LinkedIn Share buttonthrough which users can share information or content on their profiles as well as on LinkedIn Groups.  I know … I know that such forums for brand positioning were

The true colors of successful branding strategies!

Author: | Categories: Branding, Business & Marketing 1 Comment
When you see an apple, do you recognize it by its shape or by its color? Never thought so profoundly before gobbling up the fruit, did you! According to an ingenious team of researchers from Vanderbilt University, apparently an area in our brain is divided in such a manner
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